7 Best Facebook Analytics Tools for Your Brand in 2024

Navigating Facebook’s vast landscape can be challenging for brands who want to engage their customers better, especially when managing their marketing efforts. However, the right Facebook analytics tool can make this process easier by helping you track, analyze, and enhance your brand's performance on the platform.

In today’s social media environment, basic social media tools are of no use to your brand. That is why we have curated some advanced Facebook analytics tools that can do the heavy lifting for you in terms of brand marketing. We evaluated these tools on the basis of their ability to offer in-depth insights, ease of use, cost-effectiveness and advanced features. This also involved analyzing the user reviews and industry recommendations for better clarity on the functionalities of each tool.

Now, let us discuss the top 7 Facebook analytics tools for 2024 that can significantly help you analyze and optimize your brand’s performance.

Navigating Facebook’s vast landscape can be challenging for brands who want to engage their customers better, especially when managing their marketing efforts. However, the right Facebook analytics tool can make this process easier by helping you track, analyze, and enhance your brand's performance on the platform.

In today’s social media environment, basic social media tools are of no use to your brand. That is why we have curated some advanced Facebook analytics tools that can do the heavy lifting for you in terms of brand marketing. We evaluated these tools on the basis of their ability to offer in-depth insights, ease of use, cost-effectiveness and advanced features. This also involved analyzing the user reviews and industry recommendations for better clarity on the functionalities of each tool.

Now, let us discuss the top 7 Facebook analytics tools for 2024 that can significantly help you analyze and optimize your brand’s performance.

Navigating Facebook’s vast landscape can be challenging for brands who want to engage their customers better, especially when managing their marketing efforts. However, the right Facebook analytics tool can make this process easier by helping you track, analyze, and enhance your brand's performance on the platform.

In today’s social media environment, basic social media tools are of no use to your brand. That is why we have curated some advanced Facebook analytics tools that can do the heavy lifting for you in terms of brand marketing. We evaluated these tools on the basis of their ability to offer in-depth insights, ease of use, cost-effectiveness and advanced features. This also involved analyzing the user reviews and industry recommendations for better clarity on the functionalities of each tool.

Now, let us discuss the top 7 Facebook analytics tools for 2024 that can significantly help you analyze and optimize your brand’s performance.

1. BrandSocial (Paid)

BrandSocial is a social media management tool that helps you create, schedule, manage, and monitor your social media content across platforms like Facebook. It offers various analytics tools that are extremely useful in promoting brands.

They enable users to get an excellent overview of their Facebook Business Pages. On the dashboard, you can also see your total impressions, clicks, number of engagements, audience growth, and other metrics. Additionally, you can access audience demographics to make sure you are targeting the right audience.

BrandSocial is a social media management tool that helps you create, schedule, manage, and monitor your social media content across platforms like Facebook. It offers various analytics tools that are extremely useful in promoting brands.

They enable users to get an excellent overview of their Facebook Business Pages. On the dashboard, you can also see your total impressions, clicks, number of engagements, audience growth, and other metrics. Additionally, you can access audience demographics to make sure you are targeting the right audience.

BrandSocial is a social media management tool that helps you create, schedule, manage, and monitor your social media content across platforms like Facebook. It offers various analytics tools that are extremely useful in promoting brands.

They enable users to get an excellent overview of their Facebook Business Pages. On the dashboard, you can also see your total impressions, clicks, number of engagements, audience growth, and other metrics. Additionally, you can access audience demographics to make sure you are targeting the right audience.

Features

Audit option to assess your engagement and content effectiveness to guide improvements.
Content Calendar for managing and scheduling your social media content effectively.
Copy feature to provide you with impactful, ready-to-publish text that captures the audience's attention.
Stunning, brand-aligned visuals with the creative suite to bring your social media vision to life.
Scheduling feature to optimize your posting times for maximum engagement.
Detailed insights into campaign performance and audience engagement to drive your social media strategy forward.

Audit option to assess your engagement and content effectiveness to guide improvements.
Content Calendar for managing and scheduling your social media content effectively.
Copy feature to provide you with impactful, ready-to-publish text that captures the audience's attention.
Stunning, brand-aligned visuals with the creative suite to bring your social media vision to life.
Scheduling feature to optimize your posting times for maximum engagement.
Detailed insights into campaign performance and audience engagement to drive your social media strategy forward.

Audit option to assess your engagement and content effectiveness to guide improvements.
Content Calendar for managing and scheduling your social media content effectively.
Copy feature to provide you with impactful, ready-to-publish text that captures the audience's attention.
Stunning, brand-aligned visuals with the creative suite to bring your social media vision to life.
Scheduling feature to optimize your posting times for maximum engagement.
Detailed insights into campaign performance and audience engagement to drive your social media strategy forward.

Pros

AI-powered, user-friendly solutions to streamline social media management and enhance the content creation process.
You can learn industry trends in real-time by knowing what customers say about your brand.
Social competitive analysis to uncover opportunities to experiment with your own content or advertising.
Social customer services enable you to have meaningful, forward-facing conversations with customers.
The platform offers you a unique opportunity to display your human side, from your employees to brand values.

AI-powered, user-friendly solutions to streamline social media management and enhance the content creation process.
You can learn industry trends in real-time by knowing what customers say about your brand.
Social competitive analysis to uncover opportunities to experiment with your own content or advertising.
Social customer services enable you to have meaningful, forward-facing conversations with customers.
The platform offers you a unique opportunity to display your human side, from your employees to brand values.

AI-powered, user-friendly solutions to streamline social media management and enhance the content creation process.
You can learn industry trends in real-time by knowing what customers say about your brand.
Social competitive analysis to uncover opportunities to experiment with your own content or advertising.
Social customer services enable you to have meaningful, forward-facing conversations with customers.
The platform offers you a unique opportunity to display your human side, from your employees to brand values.

Cons

The tool cannot maintain a responsive and interactive online presence on Facebook every time.
Selecting and creating content that resonates with audience interests and brand values may be challenging.
Lacks the capability to support the dynamic needs of social media platforms like Facebook, from analytics to automation.

The tool cannot maintain a responsive and interactive online presence on Facebook every time.
Selecting and creating content that resonates with audience interests and brand values may be challenging.
Lacks the capability to support the dynamic needs of social media platforms like Facebook, from analytics to automation.

The tool cannot maintain a responsive and interactive online presence on Facebook every time.
Selecting and creating content that resonates with audience interests and brand values may be challenging.
Lacks the capability to support the dynamic needs of social media platforms like Facebook, from analytics to automation.

Example

BrandSocial’s social media for healthcare services can help your brand stand out in the digital landscape. It enables your brand to remain constantly abuzz and crowded with an organic target audience and the most efficient revenue generation strategies. Its AI-powered tools help maintain your social media easily and cost-effectively.

Key Takeaways

BrandSocial’s Facebook analytics tools help break down your page impressions in a way that is easier to understand.
It enables you to access all page impressions throughout the weeks, days, or even months.
The platform’s tools allow you to view impressions by post type and understand how they are being served.

BrandSocial’s Facebook analytics tools help break down your page impressions in a way that is easier to understand.
It enables you to access all page impressions throughout the weeks, days, or even months.
The platform’s tools allow you to view impressions by post type and understand how they are being served.

BrandSocial’s Facebook analytics tools help break down your page impressions in a way that is easier to understand.
It enables you to access all page impressions throughout the weeks, days, or even months.
The platform’s tools allow you to view impressions by post type and understand how they are being served.

SocialPilot (Paid)

SocialPilot (Paid)

SocialPilot is an all-in-one social media marketing tool that provides publishing, scheduling, content curation, collaboration, Facebook ads management, and analytics services to all brands. The best part about using this platform is that it allows you to use Facebook analytics tools free for 14 days. It means you get the opportunity to test out their features before committing to a published plan.

Features

Content calendar to plan posts across social media platforms, including Facebook over a day, week, or month.
Automatic post scheduler to share posts for social channels and ensure publishing on peak engagement times.
Bulk scheduling up to 500+ posts at once with any .CSV file upload option.
RSS feed automation to curate and publish content from RSS feeds of favorite sources automatically.
Additional AI assistant for creative ideas and assistance with publishing posts.

Content calendar to plan posts across social media platforms, including Facebook over a day, week, or month.
Automatic post scheduler to share posts for social channels and ensure publishing on peak engagement times.
Bulk scheduling up to 500+ posts at once with any .CSV file upload option.
RSS feed automation to curate and publish content from RSS feeds of favorite sources automatically.
Additional AI assistant for creative ideas and assistance with publishing posts.

Content calendar to plan posts across social media platforms, including Facebook over a day, week, or month.
Automatic post scheduler to share posts for social channels and ensure publishing on peak engagement times.
Bulk scheduling up to 500+ posts at once with any .CSV file upload option.
RSS feed automation to curate and publish content from RSS feeds of favorite sources automatically.
Additional AI assistant for creative ideas and assistance with publishing posts.

Pros

Advanced targeting to reach your desired audience with detailed targeting options.
Design and launch personalized ads that align with your brand.
Performance tracking to monitor and analyze ad performance with real-time insights.
A/B Testing to optimize campaigns through systematic testing of different ad variations.
Manage and allocate your ad budget for maximum ROI.
Track interactions and measure engagement with your content.

Advanced targeting to reach your desired audience with detailed targeting options.
Design and launch personalized ads that align with your brand.
Performance tracking to monitor and analyze ad performance with real-time insights.
A/B Testing to optimize campaigns through systematic testing of different ad variations.
Manage and allocate your ad budget for maximum ROI.
Track interactions and measure engagement with your content.

Advanced targeting to reach your desired audience with detailed targeting options.
Design and launch personalized ads that align with your brand.
Performance tracking to monitor and analyze ad performance with real-time insights.
A/B Testing to optimize campaigns through systematic testing of different ad variations.
Manage and allocate your ad budget for maximum ROI.
Track interactions and measure engagement with your content.

Cons

No automatic alert if any posting queues fail on Facebook or other social media platforms.
Technical errors when posting manually on various platforms.
Inconsistent reports on a particular brand’s performance across platforms, including Facebook.

No automatic alert if any posting queues fail on Facebook or other social media platforms.
Technical errors when posting manually on various platforms.
Inconsistent reports on a particular brand’s performance across platforms, including Facebook.

No automatic alert if any posting queues fail on Facebook or other social media platforms.
Technical errors when posting manually on various platforms.
Inconsistent reports on a particular brand’s performance across platforms, including Facebook.

Example

Brands like Zepto and Flipkart have leveraged Social Panga’s Facebook analytics tools to enhance their presence across the social media platform. This helped them automate routine tasks like report generation, data collection, and performance alerts. It also freed up the brand’s team’s time for more creative and strategic activities.

Key Takeaways

Social Panga leverages its Facebook analytics tools to offer you data-driven insights and performance measurement.
This enables you to make informed decisions and optimize your ad strategies.
You can also track and improve your campaign performance for better ROI with the help of these analytics tools.

Social Panga leverages its Facebook analytics tools to offer you data-driven insights and performance measurement.
This enables you to make informed decisions and optimize your ad strategies.
You can also track and improve your campaign performance for better ROI with the help of these analytics tools.

Social Panga leverages its Facebook analytics tools to offer you data-driven insights and performance measurement.
This enables you to make informed decisions and optimize your ad strategies.
You can also track and improve your campaign performance for better ROI with the help of these analytics tools.

Keyhole (Paid)

Keyhole (Paid)

Keyhole is a social media management tool that offers analytics for several platforms, including Facebook. It aims to help brands analyze all aspects of their respective online presence. Keyhole has several options for brands that want a full scope of their Facebook activity. It may range from competitor analyses and campaign tracking to influencer tracking and hashtag analytics.

Features

Automated Facebook reports to make tracking performance easier.
Hashtag tracking provides insights into how your hashtag campaigns perform over time.
Profile analytics and account tracking to analyze your competitors and their success.
In-depth insights to let you know how your posts are performing on Facebook.
A single and shareable dashboard that enables you to schedule and publish your posts as per your requirements.

Automated Facebook reports to make tracking performance easier.
Hashtag tracking provides insights into how your hashtag campaigns perform over time.
Profile analytics and account tracking to analyze your competitors and their success.
In-depth insights to let you know how your posts are performing on Facebook.
A single and shareable dashboard that enables you to schedule and publish your posts as per your requirements.

Automated Facebook reports to make tracking performance easier.
Hashtag tracking provides insights into how your hashtag campaigns perform over time.
Profile analytics and account tracking to analyze your competitors and their success.
In-depth insights to let you know how your posts are performing on Facebook.
A single and shareable dashboard that enables you to schedule and publish your posts as per your requirements.

Pros

Real-time tracking of campaigns, hashtags, and keywords.
Influencer identification and new client discovery.
Easy to manage, flexible searches.
Report-ready charts and downloadable Excel data.
Event tracking for participant engagement.

Real-time tracking of campaigns, hashtags, and keywords.
Influencer identification and new client discovery.
Easy to manage, flexible searches.
Report-ready charts and downloadable Excel data.
Event tracking for participant engagement.

Real-time tracking of campaigns, hashtags, and keywords.
Influencer identification and new client discovery.
Easy to manage, flexible searches.
Report-ready charts and downloadable Excel data.
Event tracking for participant engagement.

Cons

The pricing for Keyhole’s Facebook analytics tools and other services is higher than other platforms.
The standard plan of Keyhole includes limited features with minimal customization options.
The platform has a confusing interface that may be difficult to navigate for first-time users.

The pricing for Keyhole’s Facebook analytics tools and other services is higher than other platforms.
The standard plan of Keyhole includes limited features with minimal customization options.
The platform has a confusing interface that may be difficult to navigate for first-time users.

The pricing for Keyhole’s Facebook analytics tools and other services is higher than other platforms.
The standard plan of Keyhole includes limited features with minimal customization options.
The platform has a confusing interface that may be difficult to navigate for first-time users.

Example

Billboard took Keyhole’s help to identify key influencers and a social measurement of success ahead of planning its first-ever Hot 100 Music Festival. This involved using various alternatives, including Facebook analytics tools.

Key Takeaways

Keyhole’s analytics features enable you to track the performance of your Facebook business page, as well as benchmark against well-known competitors.
You can also use the platform’s recommendations to optimize engagement.
Hashtags and keyword tracking enable you to keep up with all the latest social media trends.

Keyhole’s analytics features enable you to track the performance of your Facebook business page, as well as benchmark against well-known competitors.
You can also use the platform’s recommendations to optimize engagement.
Hashtags and keyword tracking enable you to keep up with all the latest social media trends.

Keyhole’s analytics features enable you to track the performance of your Facebook business page, as well as benchmark against well-known competitors.
You can also use the platform’s recommendations to optimize engagement.
Hashtags and keyword tracking enable you to keep up with all the latest social media trends.

4. Rival IQ (Paid)

Rival IQ is another efficient Facebook reporting tool and social media platform that allows companies to monitor their brand performances. One of the best features of this platform is that you can use a simple dashboard to monitor the success of your social media campaigns. Moreover, RivaI IQ offers several efficient Facebook analytics tools for brands that want a budget-friendly option.

Features

Free head-to-head reports that enable you to analyze your competitors’ performance on any given platform, including Facebook.
Comprehensive social media audits to identify your best and worst-performing content on Facebook over time.
Machine learning to help you understand why competitors may have received a jump in reach.
On-demand social media analytics, alerts, and custom reports under a single platform.
Competitive analysis and insights on social media posts for stronger brand promotion strategies.

Free head-to-head reports that enable you to analyze your competitors’ performance on any given platform, including Facebook.
Comprehensive social media audits to identify your best and worst-performing content on Facebook over time.
Machine learning to help you understand why competitors may have received a jump in reach.
On-demand social media analytics, alerts, and custom reports under a single platform.
Competitive analysis and insights on social media posts for stronger brand promotion strategies.

Free head-to-head reports that enable you to analyze your competitors’ performance on any given platform, including Facebook.
Comprehensive social media audits to identify your best and worst-performing content on Facebook over time.
Machine learning to help you understand why competitors may have received a jump in reach.
On-demand social media analytics, alerts, and custom reports under a single platform.
Competitive analysis and insights on social media posts for stronger brand promotion strategies.

Pros

Boosted post detection to help you react quickly or copy successful Facebook posts.
Tools include hashtag analytics, media types, keyword search, popular topics, post times, and more.
Social analytics to track, measure, and present metrics and insights from Facebook.
Facebook post tagging measures to analyze Facebook campaigns and influencer mentions.

Boosted post detection to help you react quickly or copy successful Facebook posts.
Tools include hashtag analytics, media types, keyword search, popular topics, post times, and more.
Social analytics to track, measure, and present metrics and insights from Facebook.
Facebook post tagging measures to analyze Facebook campaigns and influencer mentions.

Boosted post detection to help you react quickly or copy successful Facebook posts.
Tools include hashtag analytics, media types, keyword search, popular topics, post times, and more.
Social analytics to track, measure, and present metrics and insights from Facebook.
Facebook post tagging measures to analyze Facebook campaigns and influencer mentions.

Cons

There is no free trial option available on Rival IQ to try using its analytics tools.
The setup process of the platform also requires you to pay a certain amount for installation.
Rival IQ is considered more expensive than other platforms offering Facebook reporting tools.

There is no free trial option available on Rival IQ to try using its analytics tools.
The setup process of the platform also requires you to pay a certain amount for installation.
Rival IQ is considered more expensive than other platforms offering Facebook reporting tools.

There is no free trial option available on Rival IQ to try using its analytics tools.
The setup process of the platform also requires you to pay a certain amount for installation.
Rival IQ is considered more expensive than other platforms offering Facebook reporting tools.

Example

Atkins Nutritionals, a leading player in the weight control nutrition category, witnessed a 31% increase in their Facebook engagement. This was possible thanks to Rival IQ’s efficient Facebook analytics tools, which enabled the brand to grow followers and increase engagement versus the competition in a tight nutrition market.

Key Takeaways

Rival IQ’s Facebook analytics tools offer a comprehensive platform to access and monitor the performance of different social accounts on one platform.
Their user-friendly interface simplifies the process of tracking and interpreting your brand data.
The tools enable you to gain or extract more actionable insights over time on Facebook and other relevant social media platforms.

Rival IQ’s Facebook analytics tools offer a comprehensive platform to access and monitor the performance of different social accounts on one platform.
Their user-friendly interface simplifies the process of tracking and interpreting your brand data.
The tools enable you to gain or extract more actionable insights over time on Facebook and other relevant social media platforms.

Rival IQ’s Facebook analytics tools offer a comprehensive platform to access and monitor the performance of different social accounts on one platform.
Their user-friendly interface simplifies the process of tracking and interpreting your brand data.
The tools enable you to gain or extract more actionable insights over time on Facebook and other relevant social media platforms.

5. Brand24 (Paid)

Brand24 is a social media monitoring tool that tracks Facebook analytics. Through the Brand24 dashboard, you can monitor hashtags, trends, alerts, online company mentions, and several other aspects.

Features

Discussion volume chart to analyze brand mentions across platforms, including Facebook.
Analytics that give you a better insight into which Facebook accounts are talking about your business
Sentiment analysis to understand the overall customer or client sentiments surrounding your brand name.
AI-powered access to mentions across social media, videos, forums, podcasts, reviews, news, blogs, and more.
Advanced sentiment analysis to segment positive, negative, or neutral mentions.

Discussion volume chart to analyze brand mentions across platforms, including Facebook.
Analytics that give you a better insight into which Facebook accounts are talking about your business
Sentiment analysis to understand the overall customer or client sentiments surrounding your brand name.
AI-powered access to mentions across social media, videos, forums, podcasts, reviews, news, blogs, and more.
Advanced sentiment analysis to segment positive, negative, or neutral mentions.

Discussion volume chart to analyze brand mentions across platforms, including Facebook.
Analytics that give you a better insight into which Facebook accounts are talking about your business
Sentiment analysis to understand the overall customer or client sentiments surrounding your brand name.
AI-powered access to mentions across social media, videos, forums, podcasts, reviews, news, blogs, and more.
Advanced sentiment analysis to segment positive, negative, or neutral mentions.

Pros

Brand24 helps protect your reputation by detecting and segmenting mentions by sentiment.
It also tracks competitors' online presence to provide insights into customer preferences.
You can build brand loyalty by understanding and engaging with customer perceptions.
It tracks hashtags and influencers to offer insights into audience discussions and engagement.

Brand24 helps protect your reputation by detecting and segmenting mentions by sentiment.
It also tracks competitors' online presence to provide insights into customer preferences.
You can build brand loyalty by understanding and engaging with customer perceptions.
It tracks hashtags and influencers to offer insights into audience discussions and engagement.

Brand24 helps protect your reputation by detecting and segmenting mentions by sentiment.
It also tracks competitors' online presence to provide insights into customer preferences.
You can build brand loyalty by understanding and engaging with customer perceptions.
It tracks hashtags and influencers to offer insights into audience discussions and engagement.

Cons

Brand24’s analytics tools lack the precision to monitor your brand’s performance across different platforms.
It is not suitable for small-scale businesses or individual usage because of expensive pricing plans.
The software takes some time to update and provide an accurate count of your brand mentions on Facebook and other social media platforms.

Brand24’s analytics tools lack the precision to monitor your brand’s performance across different platforms.
It is not suitable for small-scale businesses or individual usage because of expensive pricing plans.
The software takes some time to update and provide an accurate count of your brand mentions on Facebook and other social media platforms.

Brand24’s analytics tools lack the precision to monitor your brand’s performance across different platforms.
It is not suitable for small-scale businesses or individual usage because of expensive pricing plans.
The software takes some time to update and provide an accurate count of your brand mentions on Facebook and other social media platforms.

Example

Futuramo, an efficient platform for workplace management, uses Brand24’s social media monitoring tools, including Facebook reporting tools, for various purposes. This involves tracking various social media KPIs, providing customer service, and other metrics.

Key Takeaways

Brand24 considers itself an all-in-one social media monitoring tool and is usually supported by various AI-powered reports and actionable insights.
This powerful Facebook analytics tool collects real-time mentions from the social media network.
You can get your brand reviews for free by leveraging Brand24’s efficient software and tools.

Brand24 considers itself an all-in-one social media monitoring tool and is usually supported by various AI-powered reports and actionable insights.
This powerful Facebook analytics tool collects real-time mentions from the social media network.
You can get your brand reviews for free by leveraging Brand24’s efficient software and tools.

Brand24 considers itself an all-in-one social media monitoring tool and is usually supported by various AI-powered reports and actionable insights.
This powerful Facebook analytics tool collects real-time mentions from the social media network.
You can get your brand reviews for free by leveraging Brand24’s efficient software and tools.

6. Oktopost (Paid)

Oktopost is a B2B engagement tool that offers various social media management capabilities for brands worldwide. The platform is considered unique because it caters to the B2B industry specifically. It is the key to understanding your brand’s audience and optimizing your relevant content strategy in the B2B sphere. The platform’s tools specialize in capturing and analyzing the essential dynamics between your social content and customer engagement.

Features

Customizable dashboards with several chart types to help your brand visualize results for the team.
Insights into your customers’ journey on Facebook and other relevant social media platforms.
Audience insights like follower growth, brand mentions, demographics, and more.
Robust social media calendar to streamline social publishing and other creative processes.
Empower your employees with only industry-relevant content to grow your brand.

Customizable dashboards with several chart types to help your brand visualize results for the team.
Insights into your customers’ journey on Facebook and other relevant social media platforms.
Audience insights like follower growth, brand mentions, demographics, and more.
Robust social media calendar to streamline social publishing and other creative processes.
Empower your employees with only industry-relevant content to grow your brand.

Customizable dashboards with several chart types to help your brand visualize results for the team.
Insights into your customers’ journey on Facebook and other relevant social media platforms.
Audience insights like follower growth, brand mentions, demographics, and more.
Robust social media calendar to streamline social publishing and other creative processes.
Empower your employees with only industry-relevant content to grow your brand.

Pros

Social publishing to manage your social content across multiple networks.
Social analytics measure to analyze your platform’s impact on revenue with powerful tools.
Social listening abilities to discover industry trends and gain insights into customer preferences.
Ability to turn your employees into brand advocates through Facebook reporting tools and other alternatives.

Social publishing to manage your social content across multiple networks.
Social analytics measure to analyze your platform’s impact on revenue with powerful tools.
Social listening abilities to discover industry trends and gain insights into customer preferences.
Ability to turn your employees into brand advocates through Facebook reporting tools and other alternatives.

Social publishing to manage your social content across multiple networks.
Social analytics measure to analyze your platform’s impact on revenue with powerful tools.
Social listening abilities to discover industry trends and gain insights into customer preferences.
Ability to turn your employees into brand advocates through Facebook reporting tools and other alternatives.

Cons

The complicated interface, with complex dashboards and post icons, makes it difficult for users to work on the platform.
Limited publisher access makes it difficult for businesses operating with multiple units.
Failure to tag when proposing content for Facebook or any other social media platform.

The complicated interface, with complex dashboards and post icons, makes it difficult for users to work on the platform.
Limited publisher access makes it difficult for businesses operating with multiple units.
Failure to tag when proposing content for Facebook or any other social media platform.

The complicated interface, with complex dashboards and post icons, makes it difficult for users to work on the platform.
Limited publisher access makes it difficult for businesses operating with multiple units.
Failure to tag when proposing content for Facebook or any other social media platform.

Example

AVEVA used Oktopost's social media management and Facebook analytics tools to boost their engagement by 106%. The strategy also helped enhance its employee advocacy program, leading to a 48% increase in link clicks. The platform's analytics further allowed AVEVA to optimize their content strategy to enhance its brand reach and social visibility.

Key Takeaways

Oktopost enables you to use its analytics tools to track key performance indicators, which helps you make smarter decisions.
It involves using the most efficient tools to enhance and optimize your brand’s performance.
The platform's built-in employee advocacy solution enables you to share content with your team and measure the impact on your business.

Oktopost enables you to use its analytics tools to track key performance indicators, which helps you make smarter decisions.
It involves using the most efficient tools to enhance and optimize your brand’s performance.
The platform's built-in employee advocacy solution enables you to share content with your team and measure the impact on your business.

Oktopost enables you to use its analytics tools to track key performance indicators, which helps you make smarter decisions.
It involves using the most efficient tools to enhance and optimize your brand’s performance.
The platform's built-in employee advocacy solution enables you to share content with your team and measure the impact on your business.

Facebook Insights (Free)

Facebook Insights (Free)

If you are looking for free Facebook analytics tools, you must head straight to the social media platform to leverage its standalone analytics. The platform has a completely free Facebook Insights section of your respective ‘Business Page.’ It helps you get the highest-level overview of how your brand’s Facebook posts are doing as a whole. All you need to do is head to your business page, then scroll down in the left sidebar until you see the Insights section.

Features

This is an instant page summary that offers insights into how your respective business or brand page has performed over the last week or month.
Page follower insights to ensure you target the right audience and know when to post your stories.
13+ categories of Facebook insights to help you get a better idea of how your social media is performing over time.
Demographics overview to see various age and gender breakdowns, job titles, education, relationship statuses, and more.
Built-in Meta blueprint and advertiser help center for further assistance with Facebook analytics tools.

This is an instant page summary that offers insights into how your respective business or brand page has performed over the last week or month.
Page follower insights to ensure you target the right audience and know when to post your stories.
13+ categories of Facebook insights to help you get a better idea of how your social media is performing over time.
Demographics overview to see various age and gender breakdowns, job titles, education, relationship statuses, and more.
Built-in Meta blueprint and advertiser help center for further assistance with Facebook analytics tools.

This is an instant page summary that offers insights into how your respective business or brand page has performed over the last week or month.
Page follower insights to ensure you target the right audience and know when to post your stories.
13+ categories of Facebook insights to help you get a better idea of how your social media is performing over time.
Demographics overview to see various age and gender breakdowns, job titles, education, relationship statuses, and more.
Built-in Meta blueprint and advertiser help center for further assistance with Facebook analytics tools.

Pros

Target specific groups on Facebook by interests, location, age, gender, and more.
Use insights to determine which content types resonate best and plan future content accordingly.
Gain demographic and activity data on visitors to your page, including likes and comments.
Utilize insights to refine ad targeting based on audience engagement and demographics.

Target specific groups on Facebook by interests, location, age, gender, and more.
Use insights to determine which content types resonate best and plan future content accordingly.
Gain demographic and activity data on visitors to your page, including likes and comments.
Utilize insights to refine ad targeting based on audience engagement and demographics.

Target specific groups on Facebook by interests, location, age, gender, and more.
Use insights to determine which content types resonate best and plan future content accordingly.
Gain demographic and activity data on visitors to your page, including likes and comments.
Utilize insights to refine ad targeting based on audience engagement and demographics.

Cons

The insights and Meta’s respective tools focus on only Facebook metrics while overlooking data from other important platforms.
The tool’s data can sometimes be overwhelming and difficult to interpret without context or expertise.
Insights may not always reflect real-time user behavior accurately which leads to outdated or misleading conclusions.

The insights and Meta’s respective tools focus on only Facebook metrics while overlooking data from other important platforms.
The tool’s data can sometimes be overwhelming and difficult to interpret without context or expertise.
Insights may not always reflect real-time user behavior accurately which leads to outdated or misleading conclusions.

The insights and Meta’s respective tools focus on only Facebook metrics while overlooking data from other important platforms.
The tool’s data can sometimes be overwhelming and difficult to interpret without context or expertise.
Insights may not always reflect real-time user behavior accurately which leads to outdated or misleading conclusions.

Example

Pepe Jeans London, the popular denim brand, used a meta-conversion lift study to measure the results of its ad campaigns on search traffic. By leveraging Facebook analytics tools, the brand saw a 3.4X lift in Google organic search traffic.

Key Takeaways

Facebook analytics tools offer varied data on user engagement and page performance to help you devise personalized strategies.
The tools allow detailed audience analysis to target your marketing efforts more efficiently.
They offer insights into post-reach and interaction to help optimize content timing and frequency for maximum impact.

Facebook analytics tools offer varied data on user engagement and page performance to help you devise personalized strategies.
The tools allow detailed audience analysis to target your marketing efforts more efficiently.
They offer insights into post-reach and interaction to help optimize content timing and frequency for maximum impact.

Facebook analytics tools offer varied data on user engagement and page performance to help you devise personalized strategies.
The tools allow detailed audience analysis to target your marketing efforts more efficiently.
They offer insights into post-reach and interaction to help optimize content timing and frequency for maximum impact.

Conclusion

Facebook analytics tools play a crucial role in enhancing your brand and optimizing it for better revenue. This involves checking customer retention, post views, brand visibility, and other relevant aspects associated with your business on Facebook. That is why you must leverage the paid or free Facebook analytics tools to take advantage of such advanced features. We have already discussed the top 7 tools that can help you with this process.

However, our recommendation is BrandSocial, which stands out for its ability to offer AI-driven solutions. It helps you get data-driven insights to shape a successful Facebook strategy and achieve business growth. So, get ready to streamline social media management, enhance content creation, and promote meaningful connections with BrandSocial’s effective solutions.

Facebook analytics tools play a crucial role in enhancing your brand and optimizing it for better revenue. This involves checking customer retention, post views, brand visibility, and other relevant aspects associated with your business on Facebook. That is why you must leverage the paid or free Facebook analytics tools to take advantage of such advanced features. We have already discussed the top 7 tools that can help you with this process.

However, our recommendation is BrandSocial, which stands out for its ability to offer AI-driven solutions. It helps you get data-driven insights to shape a successful Facebook strategy and achieve business growth. So, get ready to streamline social media management, enhance content creation, and promote meaningful connections with BrandSocial’s effective solutions.

Facebook analytics tools play a crucial role in enhancing your brand and optimizing it for better revenue. This involves checking customer retention, post views, brand visibility, and other relevant aspects associated with your business on Facebook. That is why you must leverage the paid or free Facebook analytics tools to take advantage of such advanced features. We have already discussed the top 7 tools that can help you with this process.

However, our recommendation is BrandSocial, which stands out for its ability to offer AI-driven solutions. It helps you get data-driven insights to shape a successful Facebook strategy and achieve business growth. So, get ready to streamline social media management, enhance content creation, and promote meaningful connections with BrandSocial’s effective solutions.

7 Best Facebook Analytics Tools for Your Brand in 2024

7 Best Facebook Analytics Tools for Your Brand in 2024

Top 7 Facebook Analytics Tools in 2024

Top 7 Facebook Analytics Tools in 2024