10 Best Facebook Marketing Tools To Help Your Business Grow

Facebook is the most widely used social networking site, with over 3 billion active monthly users. Every day, over 1.6 billion individuals visit Facebook, spending an average of more than one hour on the platform. Furthermore, even after the introduction of TikTok and Snapchat, Facebook still remains the most popular social media platform in terms of users and popularity.

Facebook has developed from being just a hangout for friends to a channel for businesses to interact with clients and promote their brands. If you are using this platform for your branding and marketing purposes, a significant way to stay ahead of the competition is to understand how to take advantage of Facebook's advertising features.

However, paying for advertisements on Facebook does not guarantee success. So, how can you make sure you get the best return on your investment and generate leads that will help your business? To answer this dilemma, we have compiled a list of excellent Facebook marketing tools that can be used to help your business scale up and attract more client base. Continue reading this guide to learn more about these tools!

Facebook is the most widely used social networking site, with over 3 billion active monthly users. Every day, over 1.6 billion individuals visit Facebook, spending an average of more than one hour on the platform. Furthermore, even after the introduction of TikTok and Snapchat, Facebook still remains the most popular social media platform in terms of users and popularity.

Facebook has developed from being just a hangout for friends to a channel for businesses to interact with clients and promote their brands. If you are using this platform for your branding and marketing purposes, a significant way to stay ahead of the competition is to understand how to take advantage of Facebook's advertising features.

However, paying for advertisements on Facebook does not guarantee success. So, how can you make sure you get the best return on your investment and generate leads that will help your business? To answer this dilemma, we have compiled a list of excellent Facebook marketing tools that can be used to help your business scale up and attract more client base. Continue reading this guide to learn more about these tools!

Facebook is the most widely used social networking site, with over 3 billion active monthly users. Every day, over 1.6 billion individuals visit Facebook, spending an average of more than one hour on the platform. Furthermore, even after the introduction of TikTok and Snapchat, Facebook still remains the most popular social media platform in terms of users and popularity.

Facebook has developed from being just a hangout for friends to a channel for businesses to interact with clients and promote their brands. If you are using this platform for your branding and marketing purposes, a significant way to stay ahead of the competition is to understand how to take advantage of Facebook's advertising features.

However, paying for advertisements on Facebook does not guarantee success. So, how can you make sure you get the best return on your investment and generate leads that will help your business? To answer this dilemma, we have compiled a list of excellent Facebook marketing tools that can be used to help your business scale up and attract more client base. Continue reading this guide to learn more about these tools!

10 Best Facebook Marketing Tools In 2024

Facebook marketing tools are software programs made to create, organize, and maximize advertising campaigns on Facebook. These tools assist marketers in reaching business goals and realizing the full potential of their Facebook marketing strategy by helping them plan posts, evaluate performance data, and interact with audiences.

Now, let’s take a look at the 10 best Facebook marketing software and tools available in the market:

Facebook marketing tools are software programs made to create, organize, and maximize advertising campaigns on Facebook. These tools assist marketers in reaching business goals and realizing the full potential of their Facebook marketing strategy by helping them plan posts, evaluate performance data, and interact with audiences.

Now, let’s take a look at the 10 best Facebook marketing software and tools available in the market:

Facebook marketing tools are software programs made to create, organize, and maximize advertising campaigns on Facebook. These tools assist marketers in reaching business goals and realizing the full potential of their Facebook marketing strategy by helping them plan posts, evaluate performance data, and interact with audiences.

Now, let’s take a look at the 10 best Facebook marketing software and tools available in the market:

1. BrandSocial (Paid)

The first and the best Facebook marketing tool on our list is BrandSocial. This platform provides efficient Facebook marketing analytics. Furthermore, BrandSocial's AI (artificial intelligence) solutions help optimize social media management, including Facebook, LinkedIn and Instagram. It also assists in augmenting content generation, increasing engagement, and cultivating significant relationships for digital success. With the platform’s AI-driven processes, you can personalize and automate your workflow for greater efficiency.

Key Features

Audit: Gain deep insights into your Facebook marketing strategy with BrandSocial's Audit, which assesses your engagement and content effectiveness to guide improvements.
Content Calendar: Stay organized and plan with BrandSocial's Content Calendar, a comprehensive tool for managing and scheduling your Facebook content.
Content Creation: Use the platform’s Copy feature to create insightful, ready-to-publish content that will enhance your audience engagement rate.
Creative: Create stunning, brand-aligned visuals with ease using the platform’s Creative suite, designed to bring your business success vision to life.
Scheduling: Ensure your content reaches the right audience at the right time withthe scheduling feature, which helps in optimizing your posting times for maximum engagement.
Analytics: Drive your Facebook marketing strategy forward with BrandSocial's Analytics, offering detailed insights into your user behavior and engagement rates, among others.

Audit: Gain deep insights into your Facebook marketing strategy with BrandSocial's Audit, which assesses your engagement and content effectiveness to guide improvements.
Content Calendar: Stay organized and plan with BrandSocial's Content Calendar, a comprehensive tool for managing and scheduling your Facebook content.
Content Creation: Use the platform’s Copy feature to create insightful, ready-to-publish content that will enhance your audience engagement rate.
Creative: Create stunning, brand-aligned visuals with ease using the platform’s Creative suite, designed to bring your business success vision to life.
Scheduling: Ensure your content reaches the right audience at the right time withthe scheduling feature, which helps in optimizing your posting times for maximum engagement.
Analytics: Drive your Facebook marketing strategy forward with BrandSocial's Analytics, offering detailed insights into your user behavior and engagement rates, among others.

Audit: Gain deep insights into your Facebook marketing strategy with BrandSocial's Audit, which assesses your engagement and content effectiveness to guide improvements.
Content Calendar: Stay organized and plan with BrandSocial's Content Calendar, a comprehensive tool for managing and scheduling your Facebook content.
Content Creation: Use the platform’s Copy feature to create insightful, ready-to-publish content that will enhance your audience engagement rate.
Creative: Create stunning, brand-aligned visuals with ease using the platform’s Creative suite, designed to bring your business success vision to life.
Scheduling: Ensure your content reaches the right audience at the right time withthe scheduling feature, which helps in optimizing your posting times for maximum engagement.
Analytics: Drive your Facebook marketing strategy forward with BrandSocial's Analytics, offering detailed insights into your user behavior and engagement rates, among others.

Pros

Utilize automated content generation and scheduling to save time and resources.
Use data-driven insights to connect with your intended audience.
Obtain copies and images of the highest quality that speak to your audience and are consistent with your brand.
The platform offers a complete, approachable solution for outstanding Facebook marketing efforts.

Utilize automated content generation and scheduling to save time and resources.
Use data-driven insights to connect with your intended audience.
Obtain copies and images of the highest quality that speak to your audience and are consistent with your brand.
The platform offers a complete, approachable solution for outstanding Facebook marketing efforts.

Utilize automated content generation and scheduling to save time and resources.
Use data-driven insights to connect with your intended audience.
Obtain copies and images of the highest quality that speak to your audience and are consistent with your brand.
The platform offers a complete, approachable solution for outstanding Facebook marketing efforts.

Cons

It is a relatively new platform.

It is a relatively new platform.

It is a relatively new platform.

Example

By fusing the science of strategic scheduling and analytics with the art of AI-driven content creation, BrandSocial redefines Facebook marketing tactics. For example, with this platform, you can use AI to efficiently run your Facebook campaigns across multiple industries, including healthcare, e-commerce, and business agencies.

Key Takeaways

With the goal of helping people worldwide quickly and effectively achieve their Facebook marketing objectives, BrandSocial strives to be at the forefront of digital engagement.
BrandSocial is committed to converting social media workflows into effective, data-driven procedures that promote success and deepen connections.

With the goal of helping people worldwide quickly and effectively achieve their Facebook marketing objectives, BrandSocial strives to be at the forefront of digital engagement.
BrandSocial is committed to converting social media workflows into effective, data-driven procedures that promote success and deepen connections.

With the goal of helping people worldwide quickly and effectively achieve their Facebook marketing objectives, BrandSocial strives to be at the forefront of digital engagement.
BrandSocial is committed to converting social media workflows into effective, data-driven procedures that promote success and deepen connections.

SocialPilot (Paid)

SocialPilot (Paid)

SocialPilot is an advanced Facebook marketing software that allows you to develop and schedule posts, monitor performance, and interact with your audience through multiple accounts from a single interface. It's an all-in-one tool that lets you schedule Facebook posts, stories, and Reels, saving you the trouble of manual publishing. Additionally, it has incredible Facebook-centric post customization options that can streamline your marketing efforts.

Key Features

Bulk Scheduling: With a single upload, bulk schedule up to 500 Facebook posts that include images and links.
Social Media Calendar: Understand your Facebook marketing strategy from a large—and small-scale viewpoint. It's simple to make drafts, plan posts, edit content, and drag and drop to adjust the time and date.
AI Assistant: Use Facebook's built-in AI Assistant feature to generate ideas for posts, captions, and hashtags quickly.
White Label: To give your clients a branded and unique experience, get a custom dashboard, email, domain URL, and logo.

Bulk Scheduling: With a single upload, bulk schedule up to 500 Facebook posts that include images and links.
Social Media Calendar: Understand your Facebook marketing strategy from a large—and small-scale viewpoint. It's simple to make drafts, plan posts, edit content, and drag and drop to adjust the time and date.
AI Assistant: Use Facebook's built-in AI Assistant feature to generate ideas for posts, captions, and hashtags quickly.
White Label: To give your clients a branded and unique experience, get a custom dashboard, email, domain URL, and logo.

Bulk Scheduling: With a single upload, bulk schedule up to 500 Facebook posts that include images and links.
Social Media Calendar: Understand your Facebook marketing strategy from a large—and small-scale viewpoint. It's simple to make drafts, plan posts, edit content, and drag and drop to adjust the time and date.
AI Assistant: Use Facebook's built-in AI Assistant feature to generate ideas for posts, captions, and hashtags quickly.
White Label: To give your clients a branded and unique experience, get a custom dashboard, email, domain URL, and logo.

Pros

Features for effective approval and feedback to improve teamwork.
With precisely defined page and post metrics, you can easily monitor and report on the success of your Facebook marketing initiatives.
Features for effective approval and feedback to improve teamwork.
With precisely defined page and post metrics, you can easily monitor and report on the success of your Facebook marketing initiatives.

Features for effective approval and feedback to improve teamwork.
With precisely defined page and post metrics, you can easily monitor and report on the success of your Facebook marketing initiatives.
Features for effective approval and feedback to improve teamwork.
With precisely defined page and post metrics, you can easily monitor and report on the success of your Facebook marketing initiatives.

Features for effective approval and feedback to improve teamwork.
With precisely defined page and post metrics, you can easily monitor and report on the success of your Facebook marketing initiatives.
Features for effective approval and feedback to improve teamwork.
With precisely defined page and post metrics, you can easily monitor and report on the success of your Facebook marketing initiatives.

Cons

It can be costly for startups and small enterprises.Technical errors when posting manually on various platforms.
For beginners, the wide range of features may be overwhelming..

It can be costly for startups and small enterprises.Technical errors when posting manually on various platforms.
For beginners, the wide range of features may be overwhelming..

It can be costly for startups and small enterprises.Technical errors when posting manually on various platforms.
For beginners, the wide range of features may be overwhelming..

Example

You can schedule Facebook posts, monitor performance, interact with your audiences, and utilize its social media-specific features to enhance your marketing efforts. Moreover, with this tool, you can quickly interact with users to resolve their queries or understand their concerns with your products.

Key Takeaways

SocialPilot is an effective social media management tool that ranks among the best for Facebook marketing.
This tool allows you to boost your online presence and conveniently manage your Facebook account while on the go.This enables you to make informed decisions and optimize your ad strategies.
With SocialPilot, you can manage everything from your Google Business Profile to Instagram, Twitter, LinkedIn, Pinterest, Facebook, and even TikTok from a single dashboard.

SocialPilot is an effective social media management tool that ranks among the best for Facebook marketing.
This tool allows you to boost your online presence and conveniently manage your Facebook account while on the go.This enables you to make informed decisions and optimize your ad strategies.
With SocialPilot, you can manage everything from your Google Business Profile to Instagram, Twitter, LinkedIn, Pinterest, Facebook, and even TikTok from a single dashboard.

SocialPilot is an effective social media management tool that ranks among the best for Facebook marketing.
This tool allows you to boost your online presence and conveniently manage your Facebook account while on the go.This enables you to make informed decisions and optimize your ad strategies.
With SocialPilot, you can manage everything from your Google Business Profile to Instagram, Twitter, LinkedIn, Pinterest, Facebook, and even TikTok from a single dashboard.

Agorapulse (Paid)

Agorapulse (Paid)

Agorapulse is a user-friendly software that allows brands to manage all of their Facebook pages from a single dashboard. The platform offers comprehensive tools for Facebook management and promotes team collaborations. Furthermore, you can find trends and insights about both your competitors' brands and your own with Agorapulse to improve your campaigns.

Key Features

Effective Content Scheduling: Before scheduling, use the platform’s content scheduling tools to help you create posts and improve their performance.
Real-Time Social Monitoring: Use Agorapulse's social monitoring feature to stay informed about mentions and conversations related to your company or sector.
Detailed Performance Analysis: Agorapulse's extensive reporting provides valuable insights into the performance of your content.
Unified Social Inbox: The social media inbox feature provided by the platform streamlines communication and response efforts by allowing users to engage and arrange conversations from multiple platforms in one convenient location.

Effective Content Scheduling: Before scheduling, use the platform’s content scheduling tools to help you create posts and improve their performance.
Real-Time Social Monitoring: Use Agorapulse's social monitoring feature to stay informed about mentions and conversations related to your company or sector.
Detailed Performance Analysis: Agorapulse's extensive reporting provides valuable insights into the performance of your content.
Unified Social Inbox: The social media inbox feature provided by the platform streamlines communication and response efforts by allowing users to engage and arrange conversations from multiple platforms in one convenient location.

Effective Content Scheduling: Before scheduling, use the platform’s content scheduling tools to help you create posts and improve their performance.
Real-Time Social Monitoring: Use Agorapulse's social monitoring feature to stay informed about mentions and conversations related to your company or sector.
Detailed Performance Analysis: Agorapulse's extensive reporting provides valuable insights into the performance of your content.
Unified Social Inbox: The social media inbox feature provided by the platform streamlines communication and response efforts by allowing users to engage and arrange conversations from multiple platforms in one convenient location.

Pros

The platform offers an easy-to-navigate interface.
It allows users to schedule and create Facebook posts from a single integrated dashboard.
Agorapulse offers collaborative workflows that make it easy for social media teams to collaborate.
It has a complete toolkit that addresses the most common social media management requirements of businesses.

The platform offers an easy-to-navigate interface.
It allows users to schedule and create Facebook posts from a single integrated dashboard.
Agorapulse offers collaborative workflows that make it easy for social media teams to collaborate.
It has a complete toolkit that addresses the most common social media management requirements of businesses.

The platform offers an easy-to-navigate interface.
It allows users to schedule and create Facebook posts from a single integrated dashboard.
Agorapulse offers collaborative workflows that make it easy for social media teams to collaborate.
It has a complete toolkit that addresses the most common social media management requirements of businesses.

Cons

Reportedly, users may be frequently logged out of their accounts without their knowledge, which could disrupt their workflow.
In comparison to the web version, the Agorapulse mobile app is less productive.

Reportedly, users may be frequently logged out of their accounts without their knowledge, which could disrupt their workflow.
In comparison to the web version, the Agorapulse mobile app is less productive.

Reportedly, users may be frequently logged out of their accounts without their knowledge, which could disrupt their workflow.
In comparison to the web version, the Agorapulse mobile app is less productive.

Example

One of the best use cases of this tool is demonstrated by NewFire, a digital media agency in the USA. The company was facing challenges in managing its Facebook comments and managing the community. By using Agorapulse, the company was able to manage the user's comments on their Facebook ads and save about 15 hours per month.

Key Takeaways

Agorapulse is a straightforward yet powerful Facebook business tool. It facilitates the creation of analytical reports, content scheduling, and engagement tracking.
It supports various other social media platforms, including Twitter, LinkedIn, YouTube, and Instagram.
Agorapulse is accessible to a wide range of users due to its user-friendly interface and seamless learning curve.

Agorapulse is a straightforward yet powerful Facebook business tool. It facilitates the creation of analytical reports, content scheduling, and engagement tracking.
It supports various other social media platforms, including Twitter, LinkedIn, YouTube, and Instagram.
Agorapulse is accessible to a wide range of users due to its user-friendly interface and seamless learning curve.

Agorapulse is a straightforward yet powerful Facebook business tool. It facilitates the creation of analytical reports, content scheduling, and engagement tracking.
It supports various other social media platforms, including Twitter, LinkedIn, YouTube, and Instagram.
Agorapulse is accessible to a wide range of users due to its user-friendly interface and seamless learning curve.

The Meta Business Suite, as its name implies, is Meta's official proprietary tool. It is specially designed for companies and creators who want to manage their advertising and marketing efforts on Facebook, Instagram, and Messenger. You can create and schedule organic posts with this Facebook marketing tool, run ads across Meta's app family, interact with users on messengers, and monitor your organic as well as paid performance.

Key Features

Multi-platform Posting: The Meta Business Suite lets you plan and publish feed posts, stories, and Reels on Facebook and Instagram without logging in and out of your accounts.
Social Inbox: You can use this feature to read and respond to comments and messages on Facebook, Messenger, and Instagram quickly. You can also set up chatbots to respond to messages automatically based on keywords.
Insights: On Facebook, you can design, manage, and monitor the effectiveness of various ad formats.
Ad Creation: You can create different ads for your Facebook pages effortlessly with this tool.

Multi-platform Posting: The Meta Business Suite lets you plan and publish feed posts, stories, and Reels on Facebook and Instagram without logging in and out of your accounts.
Social Inbox: You can use this feature to read and respond to comments and messages on Facebook, Messenger, and Instagram quickly. You can also set up chatbots to respond to messages automatically based on keywords.
Insights: On Facebook, you can design, manage, and monitor the effectiveness of various ad formats.
Ad Creation: You can create different ads for your Facebook pages effortlessly with this tool.

Multi-platform Posting: The Meta Business Suite lets you plan and publish feed posts, stories, and Reels on Facebook and Instagram without logging in and out of your accounts.
Social Inbox: You can use this feature to read and respond to comments and messages on Facebook, Messenger, and Instagram quickly. You can also set up chatbots to respond to messages automatically based on keywords.
Insights: On Facebook, you can design, manage, and monitor the effectiveness of various ad formats.
Ad Creation: You can create different ads for your Facebook pages effortlessly with this tool.

Pros

The tool is totally free to use.
Meta Business Suite is trustworthy, and the platform's data privacy and security measures are also reliable.
The tool is unmatched in its ability to track performance across Meta's suite of applications, including Facebook.
It allows you to centralize your marketing operations for Facebook and Instagram.

The tool is totally free to use.
Meta Business Suite is trustworthy, and the platform's data privacy and security measures are also reliable.
The tool is unmatched in its ability to track performance across Meta's suite of applications, including Facebook.
It allows you to centralize your marketing operations for Facebook and Instagram.

The tool is totally free to use.
Meta Business Suite is trustworthy, and the platform's data privacy and security measures are also reliable.
The tool is unmatched in its ability to track performance across Meta's suite of applications, including Facebook.
It allows you to centralize your marketing operations for Facebook and Instagram.

Cons

For beginners, navigating the Meta Business Suite interface can be challenging and confusing.
It can be difficult to find advice on how to use Meta Business Suite efficiently since it lacks adequate documentation and efficient customer service.

For beginners, navigating the Meta Business Suite interface can be challenging and confusing.
It can be difficult to find advice on how to use Meta Business Suite efficiently since it lacks adequate documentation and efficient customer service.

For beginners, navigating the Meta Business Suite interface can be challenging and confusing.
It can be difficult to find advice on how to use Meta Business Suite efficiently since it lacks adequate documentation and efficient customer service.

Example

Various departments use Meta Business Suite extensively to manage brand presence on Facebook and Instagram, two major social media platforms. In addition to scheduling and publishing content every day, they use Meta Business Suite to start targeted marketing campaigns on Facebook and Instagram that target potential customers.

Key Takeaways

Meta Platforms created the Meta Business Suite as a tool to improve and expedite the management of Facebook business accounts and pages.
It is Ideal for small and medium-sized businesses, as well as creators.
With this tool, you can monitor performance insights from a single, unified dashboard and create and run ads for all of your accounts easily.

Meta Platforms created the Meta Business Suite as a tool to improve and expedite the management of Facebook business accounts and pages.
It is Ideal for small and medium-sized businesses, as well as creators.
With this tool, you can monitor performance insights from a single, unified dashboard and create and run ads for all of your accounts easily.

Meta Platforms created the Meta Business Suite as a tool to improve and expedite the management of Facebook business accounts and pages.
It is Ideal for small and medium-sized businesses, as well as creators.
With this tool, you can monitor performance insights from a single, unified dashboard and create and run ads for all of your accounts easily.

5. AdEspresso (Paid)

AdEspresso is trusted by companies and brands worldwide as a reliable Facebook marketing software. The platform gives you the ability to run A/B tests and determine which of your Facebook ads performs best. Additionally, it lets you create, manage, and analyze campaigns all in one convenient interface. AdEspresson also offers one-on-one coaching sessions to help you improve your marketing strategies.

Key Features

User-friendly Interface: It features an extremely user-friendly analytics section with a customizable dashboard that allows you to see which of your ads are performing the best.
Testing: AdEspresso makes it simple to experiment by allowing you to run multiple versions of the same advertisement.
Personalized PDF reports: Generate personalized PDF reports for each campaign, allowing you to see which is performing better on the platform.
Teamwork: With AdEspresso, you can collaborate with your team through the Campaign Approval process. You can also add your team to your account and decide their access level.

User-friendly Interface: It features an extremely user-friendly analytics section with a customizable dashboard that allows you to see which of your ads are performing the best.
Testing: AdEspresso makes it simple to experiment by allowing you to run multiple versions of the same advertisement.
Personalized PDF reports: Generate personalized PDF reports for each campaign, allowing you to see which is performing better on the platform.
Teamwork: With AdEspresso, you can collaborate with your team through the Campaign Approval process. You can also add your team to your account and decide their access level.

User-friendly Interface: It features an extremely user-friendly analytics section with a customizable dashboard that allows you to see which of your ads are performing the best.
Testing: AdEspresso makes it simple to experiment by allowing you to run multiple versions of the same advertisement.
Personalized PDF reports: Generate personalized PDF reports for each campaign, allowing you to see which is performing better on the platform.
Teamwork: With AdEspresso, you can collaborate with your team through the Campaign Approval process. You can also add your team to your account and decide their access level.

Pros

Using the tool, you can create and run multiple versions of the same advertisement, which simplifies A/B testing.
Comprehensive data to gain a better understanding of social media advertisements.
Dashboards that are customizable and offer visually rich results for the advertisements.

Using the tool, you can create and run multiple versions of the same advertisement, which simplifies A/B testing.
Comprehensive data to gain a better understanding of social media advertisements.
Dashboards that are customizable and offer visually rich results for the advertisements.

Using the tool, you can create and run multiple versions of the same advertisement, which simplifies A/B testing.
Comprehensive data to gain a better understanding of social media advertisements.
Dashboards that are customizable and offer visually rich results for the advertisements.

Cons

The customer service representatives respond inefficiently.
Sometimes, while creating a new campaign, mistakes are made in the audience targeting.

The customer service representatives respond inefficiently.
Sometimes, while creating a new campaign, mistakes are made in the audience targeting.

The customer service representatives respond inefficiently.
Sometimes, while creating a new campaign, mistakes are made in the audience targeting.

Example

AdEspresso is one of the most efficient Facebook marketing tools for companies looking to increase their PPC (Pay-per-click) marketing. The platform offers split testing and optimization features that can help you target the ideal audience for your PPC advertising campaigns. You can easily create all of your campaigns in one location with AdEspresso and use the PDF reports to evaluate their effectiveness.

Key Takeaways

AdEspresso is the best option if you're looking for a hassle-free, straightforward Facebook marketing tool to manage your Facebook ads.
Creating, testing, and optimizing social media campaigns is crucial to the success of your business, and this software is specially designed to handle advertising on Facebook and other social media platforms.

AdEspresso is the best option if you're looking for a hassle-free, straightforward Facebook marketing tool to manage your Facebook ads.
Creating, testing, and optimizing social media campaigns is crucial to the success of your business, and this software is specially designed to handle advertising on Facebook and other social media platforms.

AdEspresso is the best option if you're looking for a hassle-free, straightforward Facebook marketing tool to manage your Facebook ads.
Creating, testing, and optimizing social media campaigns is crucial to the success of your business, and this software is specially designed to handle advertising on Facebook and other social media platforms.

6. Buffer (Paid)

Buffer is a well-known tool in the competitive field of social media management. In addition to being a Facebook marketing tool, Buffer's integrated dashboard allows users to centralize all of their social automation efforts. With the platform, you can even build a robust content library, enabling you to keep track of your content schedule in one place and automate its publishing.

Key Features

Facebook Publishing: Use Buffer's content scheduling features to plan and create custom posts, then automate the publishing process.
Analytics: Create comprehensive, shareable reports for every social profile you're connected to and access analytical findings for each.
Engagement: Use Buffer's sophisticated social inbox to prioritize high-impact conversations while managing messages and comments from your audience.
Collaboration: Work together as a team and create automated approval workflows to streamline task delegation and management.

Facebook Publishing: Use Buffer's content scheduling features to plan and create custom posts, then automate the publishing process.
Analytics: Create comprehensive, shareable reports for every social profile you're connected to and access analytical findings for each.
Engagement: Use Buffer's sophisticated social inbox to prioritize high-impact conversations while managing messages and comments from your audience.
Collaboration: Work together as a team and create automated approval workflows to streamline task delegation and management.

Facebook Publishing: Use Buffer's content scheduling features to plan and create custom posts, then automate the publishing process.
Analytics: Create comprehensive, shareable reports for every social profile you're connected to and access analytical findings for each.
Engagement: Use Buffer's sophisticated social inbox to prioritize high-impact conversations while managing messages and comments from your audience.
Collaboration: Work together as a team and create automated approval workflows to streamline task delegation and management.

Pros

There is no learning curve, and the tool is incredibly simple to use.
The tool's detailed and precise analytics let users keep track of outcomes and stay clear of errors.
High scope of team collaboration.

There is no learning curve, and the tool is incredibly simple to use.
The tool's detailed and precise analytics let users keep track of outcomes and stay clear of errors.
High scope of team collaboration.

There is no learning curve, and the tool is incredibly simple to use.
The tool's detailed and precise analytics let users keep track of outcomes and stay clear of errors.
High scope of team collaboration.

Cons

Some users have previously encountered issues with Buffer's bulk scheduling feature.
Only three social profiles may be connected with the free plan.

Some users have previously encountered issues with Buffer's bulk scheduling feature.
Only three social profiles may be connected with the free plan.

Some users have previously encountered issues with Buffer's bulk scheduling feature.
Only three social profiles may be connected with the free plan.

Example

Buffer can help you expand your customer base and brand through its multiple features. It offers tools for simple scheduling, planning, and publishing attractive Facebook content to encourage real interaction. Moreover, you can even create different content ideas to help you combat writer’s block.

Key Takeaways

Buffer is a popular Facebook tool due to its simple UI and versatile features.
It also teams to create unique content whenever they feel the inspiration and keeps track of it through its content library.
Buffer supports all of the major channels on a single, integrated dashboard and offers a wide range of social media-related features.

Buffer is a popular Facebook tool due to its simple UI and versatile features.
It also teams to create unique content whenever they feel the inspiration and keeps track of it through its content library.
Buffer supports all of the major channels on a single, integrated dashboard and offers a wide range of social media-related features.

Buffer is a popular Facebook tool due to its simple UI and versatile features.
It also teams to create unique content whenever they feel the inspiration and keeps track of it through its content library.
Buffer supports all of the major channels on a single, integrated dashboard and offers a wide range of social media-related features.

Shortstack (Paid)

Shortstack (Paid)

Shortstack is another great Facebook marketing tool. It is used for engagement optimization and lead generation. You can also enhance your social media marketing and produce landing pages that help in converting leads efficiently with this tool. Shortstack is an excellent addition to this list due to its smooth Facebook integration and variety of design templates.

Key Features

Landing Pages: With a variety of templates to select from, create unique landing pages for your social media marketing.
Marketing Automation: Provides a range of features for marketing automation, such as email alerts, follow-up messages, and lead capture forms.
Analytics: Offers comprehensive data on campaign engagement, conversion, and click-through rates on social media.
Organization: The platform allows you to manage multiple projects simultaneously.
Integration: The tool integrates seamlessly with Facebook, your Customer Relationship Management (CRM), Content Management Systems (CSM), and other email tools used in your workflow.

Landing Pages: With a variety of templates to select from, create unique landing pages for your social media marketing.
Marketing Automation: Provides a range of features for marketing automation, such as email alerts, follow-up messages, and lead capture forms.
Analytics: Offers comprehensive data on campaign engagement, conversion, and click-through rates on social media.
Organization: The platform allows you to manage multiple projects simultaneously.
Integration: The tool integrates seamlessly with Facebook, your Customer Relationship Management (CRM), Content Management Systems (CSM), and other email tools used in your workflow.

Landing Pages: With a variety of templates to select from, create unique landing pages for your social media marketing.
Marketing Automation: Provides a range of features for marketing automation, such as email alerts, follow-up messages, and lead capture forms.
Analytics: Offers comprehensive data on campaign engagement, conversion, and click-through rates on social media.
Organization: The platform allows you to manage multiple projects simultaneously.
Integration: The tool integrates seamlessly with Facebook, your Customer Relationship Management (CRM), Content Management Systems (CSM), and other email tools used in your workflow.

Pros

It works great for planning competitions on social media.
You don’t need to have prior experience with graphic design to use this tool.
Shortstack is an excellent tool for user data collection

It works great for planning competitions on social media.
You don’t need to have prior experience with graphic design to use this tool.
Shortstack is an excellent tool for user data collection

It works great for planning competitions on social media.
You don’t need to have prior experience with graphic design to use this tool.
Shortstack is an excellent tool for user data collection

Cons

The insights and Meta’s respective tools focus on only Facebook metrics while overlooking data from other important platforms.
The tool’s data can sometimes be overwhelming and difficult to interpret without context or expertise.
Insights may not always reflect real-time user behavior accurately which leads to outdated or misleading conclusions.

The insights and Meta’s respective tools focus on only Facebook metrics while overlooking data from other important platforms.
The tool’s data can sometimes be overwhelming and difficult to interpret without context or expertise.
Insights may not always reflect real-time user behavior accurately which leads to outdated or misleading conclusions.

The insights and Meta’s respective tools focus on only Facebook metrics while overlooking data from other important platforms.
The tool’s data can sometimes be overwhelming and difficult to interpret without context or expertise.
Insights may not always reflect real-time user behavior accurately which leads to outdated or misleading conclusions.

Example

You can use Shortstack to promote and hold events to increase visibility for your Facebook page. Additionally, it compiles email addresses and runs surveys to get insightful feedback from your Facebook followers.

Key Takeaways

Integrate Shortstack in your workflow and enjoy a centralized workflow.
Design unique campaigns for Twitter, Facebook, and Instagram, among other social media networks.

Integrate Shortstack in your workflow and enjoy a centralized workflow.
Design unique campaigns for Twitter, Facebook, and Instagram, among other social media networks.

Integrate Shortstack in your workflow and enjoy a centralized workflow.
Design unique campaigns for Twitter, Facebook, and Instagram, among other social media networks.

Emplifi, a social media management tool with a variety of features, is one of the most effective Facebook marketing tools in the industry. Facebook marketers can effortlessly manage numerous accounts from a single central dashboard by utilizing this dynamic platform. It also provides social listening tools and an ad manager to help you optimize your Facebook marketing approach.

Key Features

Social listening: Emplifi enables you to track real-time mentions and social media conversations of your brand and products.
Social Media Interaction: The tool lets you interact with your clients on various social media platforms. Its features include social media chatbots, direct messaging, and commenting.
Social Media Analytics: Emplifi offers thorough data on the effectiveness of social media platforms, such as post reach, follower growth, and engagement rates.
Team Collaboration: It offers permission settings, team analytics, and team workflows.

Social listening: Emplifi enables you to track real-time mentions and social media conversations of your brand and products.
Social Media Interaction: The tool lets you interact with your clients on various social media platforms. Its features include social media chatbots, direct messaging, and commenting.
Social Media Analytics: Emplifi offers thorough data on the effectiveness of social media platforms, such as post reach, follower growth, and engagement rates.
Team Collaboration: It offers permission settings, team analytics, and team workflows.

Social listening: Emplifi enables you to track real-time mentions and social media conversations of your brand and products.
Social Media Interaction: The tool lets you interact with your clients on various social media platforms. Its features include social media chatbots, direct messaging, and commenting.
Social Media Analytics: Emplifi offers thorough data on the effectiveness of social media platforms, such as post reach, follower growth, and engagement rates.
Team Collaboration: It offers permission settings, team analytics, and team workflows.

Pros

Get detailed insights for Facebook pages.
Inventory management systems and Facebook catalogs are synchronized with each other by Shop SyncTM.
Allows you to divide up the current customers according to their preferences and actions.

Get detailed insights for Facebook pages.
Inventory management systems and Facebook catalogs are synchronized with each other by Shop SyncTM.
Allows you to divide up the current customers according to their preferences and actions.

Get detailed insights for Facebook pages.
Inventory management systems and Facebook catalogs are synchronized with each other by Shop SyncTM.
Allows you to divide up the current customers according to their preferences and actions.

Cons

Emplifi doesn't provide customer service for content creation, in contrast to the majority of Facebook marketing tools.
Customer support may be underwhelming for some users.

Emplifi doesn't provide customer service for content creation, in contrast to the majority of Facebook marketing tools.
Customer support may be underwhelming for some users.

Emplifi doesn't provide customer service for content creation, in contrast to the majority of Facebook marketing tools.
Customer support may be underwhelming for some users.

Example

Copple, a Mexican store chain, had a hard time engaging their customers on Facebook and other social media platforms. However, with the help of Emplifi and its community management tools, the company was able to scale its engagement levels.

Key Takeaways

Emplifi is a social media marketing suite driven by AI, and it supports GPT-3 to increase automation efficiency.
It offers great workflow automation options along with real-time insights.
Emplifi offers social media presence management tools for various channels, such as Facebook, Instagram, LinkedIn, Twitter, and More.

Emplifi is a social media marketing suite driven by AI, and it supports GPT-3 to increase automation efficiency.
It offers great workflow automation options along with real-time insights.
Emplifi offers social media presence management tools for various channels, such as Facebook, Instagram, LinkedIn, Twitter, and More.

Emplifi is a social media marketing suite driven by AI, and it supports GPT-3 to increase automation efficiency.
It offers great workflow automation options along with real-time insights.
Emplifi offers social media presence management tools for various channels, such as Facebook, Instagram, LinkedIn, Twitter, and More.

Are you finding it difficult to publish quality content on Facebook regularly? If that is the case, Post Planner is one of the best Facebook marketing tools you should look into. It can be used to plan posts, find high-performing content, and increase interaction. Furthermore, with this platform, you can also recycle pervious posts and generate unique content ideas effectively.

Key Features

Content Planning: You can find previously deployed posts and schedule new ones using the content calendar.
Social Media Analytics: Post Planner's analytics tool gives you access to all the information you require.
Content Curation: It provides a range of tools to help you locate and share relevant content with your audience.
Social Media Engagement: Post Planner offers social inbox, commenting, and social listening, among others, to help boost social media engagement.

Content Planning: You can find previously deployed posts and schedule new ones using the content calendar.
Social Media Analytics: Post Planner's analytics tool gives you access to all the information you require.
Content Curation: It provides a range of tools to help you locate and share relevant content with your audience.
Social Media Engagement: Post Planner offers social inbox, commenting, and social listening, among others, to help boost social media engagement.

Content Planning: You can find previously deployed posts and schedule new ones using the content calendar.
Social Media Analytics: Post Planner's analytics tool gives you access to all the information you require.
Content Curation: It provides a range of tools to help you locate and share relevant content with your audience.
Social Media Engagement: Post Planner offers social inbox, commenting, and social listening, among others, to help boost social media engagement.

Pros

With the help of Post Planner's customizable content calendar, users can schedule their social media posts ahead of time.
The $5 single pricing tier of Post Planner is a great option for people on a tight budget.

With the help of Post Planner's customizable content calendar, users can schedule their social media posts ahead of time.
The $5 single pricing tier of Post Planner is a great option for people on a tight budget.

With the help of Post Planner's customizable content calendar, users can schedule their social media posts ahead of time.
The $5 single pricing tier of Post Planner is a great option for people on a tight budget.

Cons

Advanced social media management tools like influencer, ad, and social listening are not available in Post Planner.
Due to the limited number of templates and design options available in Post Planner, users might not be able to achieve the desired level of customization.

Advanced social media management tools like influencer, ad, and social listening are not available in Post Planner.
Due to the limited number of templates and design options available in Post Planner, users might not be able to achieve the desired level of customization.

Advanced social media management tools like influencer, ad, and social listening are not available in Post Planner.
Due to the limited number of templates and design options available in Post Planner, users might not be able to achieve the desired level of customization.

Example

With the help of Post Planner, you can easily find great content, create a publishing schedule, and keep track of posts and sales. You can also easily incorporate blogs and hashtags from Facebook, Twitter, and Instagram into your social media feeds with this platform.

Key Takeaways

Post Planner pays to create quality Facebook content because it's one of your best marketing tools.
The scheduling tools in Post Planner assist you in maintaining a regular schedule of TOP-notch content for your audience.
Many thousands of companies worldwide rely on Post Planner.

Post Planner pays to create quality Facebook content because it's one of your best marketing tools.
The scheduling tools in Post Planner assist you in maintaining a regular schedule of TOP-notch content for your audience.
Many thousands of companies worldwide rely on Post Planner.

Post Planner pays to create quality Facebook content because it's one of your best marketing tools.
The scheduling tools in Post Planner assist you in maintaining a regular schedule of TOP-notch content for your audience.
Many thousands of companies worldwide rely on Post Planner.

Over the years, Hootsuite has become a well-known social media management tool with a large user base. It effectively combines every aspect of Facebook marketing, including scheduling content, running Facebook ads, and increasing engagement, into a single, dynamic dashboard. Additionally, the tool helps you analyze your competitor’s strategies and benchmark your Facebook or other marketing channels with them.

Key Features

Post Scheduling: With Hootsuite, you can easily plan, compose, and schedule your Facebook posts for automatic publication on predetermined days and times.
Drive Engagement: Use a single social inbox to monitor, communicate with, and engage with your audience. You can also use AI chatbots to automate responses.
Social Listening: Keep track of online trends and track mentions of your brand along with keywords and hashtags to gauge how the public feels about it.
Social Media Ads: Utilize Hootsuite's user-friendly dashboard to manage your Facebook, Instagram effortlessly, and LinkedIn social media ads.

Post Scheduling: With Hootsuite, you can easily plan, compose, and schedule your Facebook posts for automatic publication on predetermined days and times.
Drive Engagement: Use a single social inbox to monitor, communicate with, and engage with your audience. You can also use AI chatbots to automate responses.
Social Listening: Keep track of online trends and track mentions of your brand along with keywords and hashtags to gauge how the public feels about it.
Social Media Ads: Utilize Hootsuite's user-friendly dashboard to manage your Facebook, Instagram effortlessly, and LinkedIn social media ads.

Post Scheduling: With Hootsuite, you can easily plan, compose, and schedule your Facebook posts for automatic publication on predetermined days and times.
Drive Engagement: Use a single social inbox to monitor, communicate with, and engage with your audience. You can also use AI chatbots to automate responses.
Social Listening: Keep track of online trends and track mentions of your brand along with keywords and hashtags to gauge how the public feels about it.
Social Media Ads: Utilize Hootsuite's user-friendly dashboard to manage your Facebook, Instagram effortlessly, and LinkedIn social media ads.

Pros

A vast feature set includes almost every aspect of social media management.
It supports a large number of social media platforms.

A vast feature set includes almost every aspect of social media management.
It supports a large number of social media platforms.

A vast feature set includes almost every aspect of social media management.
It supports a large number of social media platforms.

Cons

It can be expensive, particularly at higher tiers, for small businesses.
The vast amount of features on the interface can be overwhelming.

It can be expensive, particularly at higher tiers, for small businesses.
The vast amount of features on the interface can be overwhelming.

It can be expensive, particularly at higher tiers, for small businesses.
The vast amount of features on the interface can be overwhelming.

Example

Innovetive Petcare, an Austin company that provides veterinary clinics with effective business and marketing solutions, wanted to run several accounts for its partners. With Hootsuite, they were able to run all their accounts seamlessly and even increase their Facebook followers to 108%.

Key Takeaways

With its numerous in-app integrations that turn it into a comprehensive marketing suite, this Facebook marketing software stands out from the competition.
It's important to consider that its advanced features come at a high cost, which can be difficult for smaller companies and independent marketers to afford.

With its numerous in-app integrations that turn it into a comprehensive marketing suite, this Facebook marketing software stands out from the competition.
It's important to consider that its advanced features come at a high cost, which can be difficult for smaller companies and independent marketers to afford.

With its numerous in-app integrations that turn it into a comprehensive marketing suite, this Facebook marketing software stands out from the competition.
It's important to consider that its advanced features come at a high cost, which can be difficult for smaller companies and independent marketers to afford.

Final Thoughts

Having a strong Facebook presence is crucial if you want to sell your goods and services, expand your consumer base, and establish your brand. These 10 best Facebook marketing tools streamline your work, save you time, and improve your business's performance. You can increase the reach and engagement of your Facebook page posts by using these tools as well as automate certain workflows. Now it's your turn to select the option best suited to your company's requirements.

BrandSocial can be an effective platform if you're looking for a comprehensive social media marketing solution that is data-driven with robust AI infrastructure. This solution is designed to fulfill a wide range of industry needs and can be used to improve the quality of your content or save time. So, pre-register to BrandSocial and get ready to level up your Facebook engagement rate!

Having a strong Facebook presence is crucial if you want to sell your goods and services, expand your consumer base, and establish your brand. These 10 best Facebook marketing tools streamline your work, save you time, and improve your business's performance. You can increase the reach and engagement of your Facebook page posts by using these tools as well as automate certain workflows. Now it's your turn to select the option best suited to your company's requirements.

BrandSocial can be an effective platform if you're looking for a comprehensive social media marketing solution that is data-driven with robust AI infrastructure. This solution is designed to fulfill a wide range of industry needs and can be used to improve the quality of your content or save time. So, pre-register to BrandSocial and get ready to level up your Facebook engagement rate!

Having a strong Facebook presence is crucial if you want to sell your goods and services, expand your consumer base, and establish your brand. These 10 best Facebook marketing tools streamline your work, save you time, and improve your business's performance. You can increase the reach and engagement of your Facebook page posts by using these tools as well as automate certain workflows. Now it's your turn to select the option best suited to your company's requirements.

BrandSocial can be an effective platform if you're looking for a comprehensive social media marketing solution that is data-driven with robust AI infrastructure. This solution is designed to fulfill a wide range of industry needs and can be used to improve the quality of your content or save time. So, pre-register to BrandSocial and get ready to level up your Facebook engagement rate!

10 Best Facebook Marketing Tools To Help Your Business Grow

10 Best Facebook Marketing Tools To Help Your Business Grow

How We Curated Our Facebook Marketing Tools

How We Curated Our Facebook Marketing Tools

How We Curated Our Facebook Marketing Tools

10 Best Facebook Marketing Tools In 2024

10 Best Facebook Marketing Tools In 2024

10 Best Facebook Marketing Tools In 2024

1. BrandSocial (Paid)

1. BrandSocial (Paid)

SocialPilot (Paid)

SocialPilot (Paid)

Agorapulse (Paid)

Agorapulse (Paid)

Meta Business Suite (Free)

5. AdEspresso (Paid)

5. AdEspresso (Paid)

6. Buffer (Paid)

6. Buffer (Paid)

Shortstack (Paid)

Shortstack (Paid)

Emplifi (Paid)

Post Planner (Paid)

Hootsuite (Paid)

Final Thoughts

Final Thoughts