How to Perform a Successful Instagram Audit?
How to Perform a Successful Instagram Audit?
How to Perform a Successful Instagram Audit?
Social media has become the most powerful method of communication and interaction with each other. With 5.07 billion users, social media is constantly evolving with our needs and expectations, as are the platforms and ways we use it. It is a methodology used by brands aiming to make a lasting impression and stay up-to-date with these rapid shifts. One of the most prominent ways to achieve your business goals is to develop a comprehensive Instagram marketing strategy.
However, with users' rapidly changing behavior, it is crucial to modify your Instagram strategy promptly. Instagram has over 2 billion active users and ranks as the world’s fourth most prominent social media site. This visual-sharing social media networking site has now become an integral part of our lives, particularly among Millenials and Gen Z.
What’s even more remarkable is that it keeps ahead of social media trends. People love sharing on Instagram and connecting with their favorite brands. In fact, 80% of global marketers used Instagram for their business advertisements in 2023. It allows businesses to connect more effectively with their audience and maintain a robust online presence.
Is it too easy to establish a significant brand presence on Instagram? The answer is vague! However, if you’re looking to achieve more leads and meet your client's expectations, then you’ll need a robust approach. One of the most effective ways to do so is by conducting an Instagram audit.
Social media has become the most powerful method of communication and interaction with each other. With 5.07 billion users, social media is constantly evolving with our needs and expectations, as are the platforms and ways we use it. It is a methodology used by brands aiming to make a lasting impression and stay up-to-date with these rapid shifts. One of the most prominent ways to achieve your business goals is to develop a comprehensive Instagram marketing strategy.
However, with users' rapidly changing behavior, it is crucial to modify your Instagram strategy promptly. Instagram has over 2 billion active users and ranks as the world’s fourth most prominent social media site. This visual-sharing social media networking site has now become an integral part of our lives, particularly among Millenials and Gen Z.
What’s even more remarkable is that it keeps ahead of social media trends. People love sharing on Instagram and connecting with their favorite brands. In fact, 80% of global marketers used Instagram for their business advertisements in 2023. It allows businesses to connect more effectively with their audience and maintain a robust online presence.
Is it too easy to establish a significant brand presence on Instagram? The answer is vague! However, if you’re looking to achieve more leads and meet your client's expectations, then you’ll need a robust approach. One of the most effective ways to do so is by conducting an Instagram audit.
Social media has become the most powerful method of communication and interaction with each other. With 5.07 billion users, social media is constantly evolving with our needs and expectations, as are the platforms and ways we use it. It is a methodology used by brands aiming to make a lasting impression and stay up-to-date with these rapid shifts. One of the most prominent ways to achieve your business goals is to develop a comprehensive Instagram marketing strategy.
However, with users' rapidly changing behavior, it is crucial to modify your Instagram strategy promptly. Instagram has over 2 billion active users and ranks as the world’s fourth most prominent social media site. This visual-sharing social media networking site has now become an integral part of our lives, particularly among Millenials and Gen Z.
What’s even more remarkable is that it keeps ahead of social media trends. People love sharing on Instagram and connecting with their favorite brands. In fact, 80% of global marketers used Instagram for their business advertisements in 2023. It allows businesses to connect more effectively with their audience and maintain a robust online presence.
Is it too easy to establish a significant brand presence on Instagram? The answer is vague! However, if you’re looking to achieve more leads and meet your client's expectations, then you’ll need a robust approach. One of the most effective ways to do so is by conducting an Instagram audit.
What is Instagram Audit?
What is Instagram Audit?
What is Instagram Audit?
An Instagram audit is a comprehensive review of your business account to check whether your strategy is aligned with your goals. It is a powerful way to find new opportunities, highlight improvement areas, and set the stage for boosting success. The utmost target of this audit is to ensure every post, story, or reel you share on Instagram serves your primary goal and boosts your brand visibility.
In short, whether you’re a social media manager or naive about it, a regular Instagram account audit is vital for growing your digital presence and achieving your business objectives. Now, the main question is how to do an Instagram audit.
With billions of competitors, how can you stand out? We have got your back, as we’ll share 8 steps that you need to follow to take your business to the next level.
An Instagram audit is a comprehensive review of your business account to check whether your strategy is aligned with your goals. It is a powerful way to find new opportunities, highlight improvement areas, and set the stage for boosting success. The utmost target of this audit is to ensure every post, story, or reel you share on Instagram serves your primary goal and boosts your brand visibility.
In short, whether you’re a social media manager or naive about it, a regular Instagram account audit is vital for growing your digital presence and achieving your business objectives. Now, the main question is how to do an Instagram audit.
With billions of competitors, how can you stand out? We have got your back, as we’ll share 8 steps that you need to follow to take your business to the next level.
An Instagram audit is a comprehensive review of your business account to check whether your strategy is aligned with your goals. It is a powerful way to find new opportunities, highlight improvement areas, and set the stage for boosting success. The utmost target of this audit is to ensure every post, story, or reel you share on Instagram serves your primary goal and boosts your brand visibility.
In short, whether you’re a social media manager or naive about it, a regular Instagram account audit is vital for growing your digital presence and achieving your business objectives. Now, the main question is how to do an Instagram audit.
With billions of competitors, how can you stand out? We have got your back, as we’ll share 8 steps that you need to follow to take your business to the next level.
How to Perform an Instagram Audit?
How to Perform an Instagram Audit?
An audit process is a systematic way of analyzing existing operations, reviewing them, and finding potential gaps. When it comes to Instagram, the audit process mainly includes assessing the Instagram business profile to analyze its performance and evaluate areas for improvement.
So, if you are confused about how to proceed with the Instagram audit, here are the steps that you can follow.
An audit process is a systematic way of analyzing existing operations, reviewing them, and finding potential gaps. When it comes to Instagram, the audit process mainly includes assessing the Instagram business profile to analyze its performance and evaluate areas for improvement.
So, if you are confused about how to proceed with the Instagram audit, here are the steps that you can follow.
An audit process is a systematic way of analyzing existing operations, reviewing them, and finding potential gaps. When it comes to Instagram, the audit process mainly includes assessing the Instagram business profile to analyze its performance and evaluate areas for improvement.
So, if you are confused about how to proceed with the Instagram audit, here are the steps that you can follow.
Step 1. Define Your Instagram Goals
Step 1. Define Your Instagram Goals
Consider the goals you are trying to achieve using Instagram. This makes the auditing process simple, as you have your priorities set. Ensure the goals follow the SMART framework (Specific, Measurable, Achievable, Relevant, and Timely). As a creator, your goals could be improving engagement, and as a brand, generating leads will be your goal.
Consider the goals you are trying to achieve using Instagram. This makes the auditing process simple, as you have your priorities set. Ensure the goals follow the SMART framework (Specific, Measurable, Achievable, Relevant, and Timely). As a creator, your goals could be improving engagement, and as a brand, generating leads will be your goal.
Consider the goals you are trying to achieve using Instagram. This makes the auditing process simple, as you have your priorities set. Ensure the goals follow the SMART framework (Specific, Measurable, Achievable, Relevant, and Timely). As a creator, your goals could be improving engagement, and as a brand, generating leads will be your goal.
Step 2. Check Your Branding, Voice, and Aesthetic
Step 2. Check Your Branding, Voice, and Aesthetic
Check whether your Instagram profile's branding, voice, and aesthetic match your brand tonality. This is essential to ensure cohesiveness and relevance between your brand and your Instagram page.
Check whether your Instagram profile's branding, voice, and aesthetic match your brand tonality. This is essential to ensure cohesiveness and relevance between your brand and your Instagram page.
Check whether your Instagram profile's branding, voice, and aesthetic match your brand tonality. This is essential to ensure cohesiveness and relevance between your brand and your Instagram page.
Step 3. Review the Content You Share
Step 3. Review the Content You Share
Content is of utmost importance because it drives your strategy to reach your SMART goals. Check and review whether the existing posts are contributing any value to your marketing strategy or helping you reach the desired goal.
Review what type of content you are posting more of and align it with your goals. For instance, if you are focusing on growth, you will have to prioritize Reel and Carousel posts to reach a new audience. Also, you will have to check the posting frequency levels. Consistent posting is essential to get the desired views and improve engagement rates.
Content is of utmost importance because it drives your strategy to reach your SMART goals. Check and review whether the existing posts are contributing any value to your marketing strategy or helping you reach the desired goal.
Review what type of content you are posting more of and align it with your goals. For instance, if you are focusing on growth, you will have to prioritize Reel and Carousel posts to reach a new audience. Also, you will have to check the posting frequency levels. Consistent posting is essential to get the desired views and improve engagement rates.
Content is of utmost importance because it drives your strategy to reach your SMART goals. Check and review whether the existing posts are contributing any value to your marketing strategy or helping you reach the desired goal.
Review what type of content you are posting more of and align it with your goals. For instance, if you are focusing on growth, you will have to prioritize Reel and Carousel posts to reach a new audience. Also, you will have to check the posting frequency levels. Consistent posting is essential to get the desired views and improve engagement rates.
Step 4. Assess Your Engagement Levels
Step 4. Assess Your Engagement Levels
Engagement levels mean how engaged your followers or community is with your content, like whether your audience is saving and commenting on your posts or reels, clicking the link in your bio, or sending you DMs for further queries.
However, engagement doesn't mean communication from just the audience; it focuses on two-way communication. As a brand, you should communicate with your target audience and build relationships with customers.
Engagement levels mean how engaged your followers or community is with your content, like whether your audience is saving and commenting on your posts or reels, clicking the link in your bio, or sending you DMs for further queries.
However, engagement doesn't mean communication from just the audience; it focuses on two-way communication. As a brand, you should communicate with your target audience and build relationships with customers.
Engagement levels mean how engaged your followers or community is with your content, like whether your audience is saving and commenting on your posts or reels, clicking the link in your bio, or sending you DMs for further queries.
However, engagement doesn't mean communication from just the audience; it focuses on two-way communication. As a brand, you should communicate with your target audience and build relationships with customers.
Step 5. Evaluate Your Hashtag and Keyword Strategy
Step 5. Evaluate Your Hashtag and Keyword Strategy
This is another important thing to check in your Instagram audit because it puts your content in front of your target audience and potential leads. Check to what extent the existing keyword strategy and hashtag placement are working for you.
We suggest you use more niche hashtags and keywords because Instagram will learn more about your profile. Then, it will suggest your content to the relevant target audience. Also, try to add smaller keywords that have a high engaged audience.
This is another important thing to check in your Instagram audit because it puts your content in front of your target audience and potential leads. Check to what extent the existing keyword strategy and hashtag placement are working for you.
We suggest you use more niche hashtags and keywords because Instagram will learn more about your profile. Then, it will suggest your content to the relevant target audience. Also, try to add smaller keywords that have a high engaged audience.
This is another important thing to check in your Instagram audit because it puts your content in front of your target audience and potential leads. Check to what extent the existing keyword strategy and hashtag placement are working for you.
We suggest you use more niche hashtags and keywords because Instagram will learn more about your profile. Then, it will suggest your content to the relevant target audience. Also, try to add smaller keywords that have a high engaged audience.
Step 6. Elevate Your Instagram Bio
Step 6. Elevate Your Instagram Bio
The Instagram Bio helps the potential lead decide whether to hit the follow button and go back to scrolling. Try to be as creative as you can, but remember to keep the bio short, sweet, and informative. As a brand, you will have to mention your brand's motto, what services you offer, and a CTA for users to take action.
The Instagram Bio helps the potential lead decide whether to hit the follow button and go back to scrolling. Try to be as creative as you can, but remember to keep the bio short, sweet, and informative. As a brand, you will have to mention your brand's motto, what services you offer, and a CTA for users to take action.
The Instagram Bio helps the potential lead decide whether to hit the follow button and go back to scrolling. Try to be as creative as you can, but remember to keep the bio short, sweet, and informative. As a brand, you will have to mention your brand's motto, what services you offer, and a CTA for users to take action.
Step 7. Review Your Marketing Tools
Step 7. Review Your Marketing Tools
Marketing is important as it helps in promoting your brand and its products to the right customers. You will have to ensure that you are using the right ones so all your efforts do not go in vain. For instance, you can use a social media management platform, like Brand Social, that helps in scheduling posts, approving content, and everything else from one centralized center
Marketing is important as it helps in promoting your brand and its products to the right customers. You will have to ensure that you are using the right ones so all your efforts do not go in vain. For instance, you can use a social media management platform, like Brand Social, that helps in scheduling posts, approving content, and everything else from one centralized center
Marketing is important as it helps in promoting your brand and its products to the right customers. You will have to ensure that you are using the right ones so all your efforts do not go in vain. For instance, you can use a social media management platform, like Brand Social, that helps in scheduling posts, approving content, and everything else from one centralized center
Step 8. Level-up Your Analytics Reporting
Step 8. Level-up Your Analytics Reporting
Review Instagram Insights weekly to track your performance. With weekly insights, you can understand what is working for your brand and what is not. This will empower you to refine your social media marketing strategy and fine-tune it based on what your audience prefers.
Review Instagram Insights weekly to track your performance. With weekly insights, you can understand what is working for your brand and what is not. This will empower you to refine your social media marketing strategy and fine-tune it based on what your audience prefers.
Review Instagram Insights weekly to track your performance. With weekly insights, you can understand what is working for your brand and what is not. This will empower you to refine your social media marketing strategy and fine-tune it based on what your audience prefers.
Tips to Conduct an Instagram Audit
Tips to Conduct an Instagram Audit
So, how do you conduct an Instagram account audit effectively? Here we covered the 8 essential steps to achieve your business goals and track progress. Let’s take a look:
So, how do you conduct an Instagram account audit effectively? Here we covered the 8 essential steps to achieve your business goals and track progress. Let’s take a look:
So, how do you conduct an Instagram account audit effectively? Here we covered the 8 essential steps to achieve your business goals and track progress. Let’s take a look:
1. Review Your Instagram Profile
1. Review Your Instagram Profile
The first thing you need to do is double-check that your profile picture, username, and bio are consistent.
Profile Picture
When users navigate your Instagram account, the first thing they observe is your profile picture. Ask yourself whether the logo or profile picture perfectly reflects your brand. Ensure it conveys the purpose of your brand and is recognizable to users, as the first impression is everything.
Points to Consider
Use a brand logo.
An image that reflects your brand identity
Choose a clear, high-quality picture.
Crop the perfect size (1:1 ratio and 110x110 pixels).
Use an eye-catching pop of color.
Use good lighting.
Tips
A good-quality profile picture that blends with your brand identity will help grow your social media presence. Therefore, always use high-resolution images, including pop color and appropriate contrast.
Username and Handle
Next, an Instagram handle (username) is used to identify your brand on Instagram. Always choose a unique username identical to your brand that differentiates your business from others. Don’t confuse your Instagram handle with your Instagram name; your Instagram handle is 100% unique, and nobody else can claim it.
Points to Consider
It should not exceed 30 characters.
It can only have numbers, letters, and periods.
It can’t consist of symbols or punctuation.
Make it memorable and unique.
Choose the handle related to your niche.
Tips
A thumb rule for picking up a handle is to keep it simple and relevant to your brand. For instance, if you run a clothing shop, ZaraTailor, then your Instagram handle, @ZaraTailor, is an ideal choice. However, you can also modify it by specifying your business or adding a location.
Bio
The Instagram Bio is a short description of yourself or your brand under your username. Make sure your bio is written in the right tone and states who you are, what your business is about, and what you offer to your profile viewers.
Points to Consider
It can contain only up to 150 characters.
Keep it simple and short.
Include relevant keywords.
Use a link in the bio tool.
Show your brand's personality.
Include a call to action.
Add your contact details.
Incorporate relevant hashtags.
Tips
Your Instagram bio is an instant way to encourage your users to take action. So, don’t forget to add a compelling call-to-action or branded hashtag to your profile. Besides this, Instagram recently upgraded, allowing you to add up to 5 links to your bio; don’t miss out on this opportunity.
The first thing you need to do is double-check that your profile picture, username, and bio are consistent.
Profile Picture
When users navigate your Instagram account, the first thing they observe is your profile picture. Ask yourself whether the logo or profile picture perfectly reflects your brand. Ensure it conveys the purpose of your brand and is recognizable to users, as the first impression is everything.
Points to Consider
Use a brand logo.
An image that reflects your brand identity
Choose a clear, high-quality picture.
Crop the perfect size (1:1 ratio and 110x110 pixels).
Use an eye-catching pop of color.
Use good lighting.
Tips
A good-quality profile picture that blends with your brand identity will help grow your social media presence. Therefore, always use high-resolution images, including pop color and appropriate contrast.
Username and Handle
Next, an Instagram handle (username) is used to identify your brand on Instagram. Always choose a unique username identical to your brand that differentiates your business from others. Don’t confuse your Instagram handle with your Instagram name; your Instagram handle is 100% unique, and nobody else can claim it.
Points to Consider
It should not exceed 30 characters.
It can only have numbers, letters, and periods.
It can’t consist of symbols or punctuation.
Make it memorable and unique.
Choose the handle related to your niche.
Tips
A thumb rule for picking up a handle is to keep it simple and relevant to your brand. For instance, if you run a clothing shop, ZaraTailor, then your Instagram handle, @ZaraTailor, is an ideal choice. However, you can also modify it by specifying your business or adding a location.
Bio
The Instagram Bio is a short description of yourself or your brand under your username. Make sure your bio is written in the right tone and states who you are, what your business is about, and what you offer to your profile viewers.
Points to Consider
It can contain only up to 150 characters.
Keep it simple and short.
Include relevant keywords.
Use a link in the bio tool.
Show your brand's personality.
Include a call to action.
Add your contact details.
Incorporate relevant hashtags.
Tips
Your Instagram bio is an instant way to encourage your users to take action. So, don’t forget to add a compelling call-to-action or branded hashtag to your profile. Besides this, Instagram recently upgraded, allowing you to add up to 5 links to your bio; don’t miss out on this opportunity.
The first thing you need to do is double-check that your profile picture, username, and bio are consistent.
Profile Picture
When users navigate your Instagram account, the first thing they observe is your profile picture. Ask yourself whether the logo or profile picture perfectly reflects your brand. Ensure it conveys the purpose of your brand and is recognizable to users, as the first impression is everything.
Points to Consider
Use a brand logo.
An image that reflects your brand identity
Choose a clear, high-quality picture.
Crop the perfect size (1:1 ratio and 110x110 pixels).
Use an eye-catching pop of color.
Use good lighting.
Tips
A good-quality profile picture that blends with your brand identity will help grow your social media presence. Therefore, always use high-resolution images, including pop color and appropriate contrast.
Username and Handle
Next, an Instagram handle (username) is used to identify your brand on Instagram. Always choose a unique username identical to your brand that differentiates your business from others. Don’t confuse your Instagram handle with your Instagram name; your Instagram handle is 100% unique, and nobody else can claim it.
Points to Consider
It should not exceed 30 characters.
It can only have numbers, letters, and periods.
It can’t consist of symbols or punctuation.
Make it memorable and unique.
Choose the handle related to your niche.
Tips
A thumb rule for picking up a handle is to keep it simple and relevant to your brand. For instance, if you run a clothing shop, ZaraTailor, then your Instagram handle, @ZaraTailor, is an ideal choice. However, you can also modify it by specifying your business or adding a location.
Bio
The Instagram Bio is a short description of yourself or your brand under your username. Make sure your bio is written in the right tone and states who you are, what your business is about, and what you offer to your profile viewers.
Points to Consider
It can contain only up to 150 characters.
Keep it simple and short.
Include relevant keywords.
Use a link in the bio tool.
Show your brand's personality.
Include a call to action.
Add your contact details.
Incorporate relevant hashtags.
Tips
Your Instagram bio is an instant way to encourage your users to take action. So, don’t forget to add a compelling call-to-action or branded hashtag to your profile. Besides this, Instagram recently upgraded, allowing you to add up to 5 links to your bio; don’t miss out on this opportunity.
2. Analyze Your Content
2. Analyze Your Content
The next step in this Instagram audit guide is to analyze your content. Remember, successful businesses don’t share random content on Instagram. From Instagram posts to reels or live chat, your content should grab the attention of (or retain) your audience.
Content Quality
Post high-quality images and videos of your products consistently to capture people’s attention. However, try to keep your video simple and short—don’t post a long video. Ensure the quality of your photos has a consistent look and reflects your business presence on Instagram.
Points to Consider
Keep your video length less than 15 seconds.
Use Instagram features like Boomerang and Hyperlapse to create short videos.
Edit photos or videos by applying filters.
Edit or animate your shorts directly from your phone using third-party apps.
Tips
Post content regularly to stay ahead and consistent in customers' minds. To take your business to the next level, try to post at least 2–3 pieces of content per week.
Content Variety
Every post is a gateway to connecting with your targeted audience, whether it is photos, videos, reels, or carousels. Take photos of different people using your product in different ways, and use Instagram Layout to showcase them.
Points to Consider
Include transitions and effects to engage viewers.
Emphasizes key points with timed text
Include audio in your clips.
Use images that highlight the unique features of your products.
Keep colors consistent with your brand.
Use bright light and balanced photos.
Capture images from different angles to highlight the benefits.
Tips
For carousels, use eye-catching content on the first slide. You can also mix photos and videos to create a compelling narrative, which will help keep your audience engaged.
Captions
Once you've verified your content, it’s time to add a caption that showcases what your post is all about. Instead of making Instagram captions wordy, they come directly to the point. Ask users to hit “double-tap,” “like,” or “comment” on your content.
Points to Consider
Highlight the most important points.
Use a consistent and personal tone.
Keep it short and to the point.
Use simple and direct text to encourage visitors' action.
You can add up to 30 hashtags in the caption.
Ask questions to encourage interaction.
Tips
Remember to add hashtags before sharing your post, making it more accessible to users. Try to tag your products or add a CTA to make them easier to purchase. You can also add your business location so consumers can discover your business easily.
The next step in this Instagram audit guide is to analyze your content. Remember, successful businesses don’t share random content on Instagram. From Instagram posts to reels or live chat, your content should grab the attention of (or retain) your audience.
Content Quality
Post high-quality images and videos of your products consistently to capture people’s attention. However, try to keep your video simple and short—don’t post a long video. Ensure the quality of your photos has a consistent look and reflects your business presence on Instagram.
Points to Consider
Keep your video length less than 15 seconds.
Use Instagram features like Boomerang and Hyperlapse to create short videos.
Edit photos or videos by applying filters.
Edit or animate your shorts directly from your phone using third-party apps.
Tips
Post content regularly to stay ahead and consistent in customers' minds. To take your business to the next level, try to post at least 2–3 pieces of content per week.
Content Variety
Every post is a gateway to connecting with your targeted audience, whether it is photos, videos, reels, or carousels. Take photos of different people using your product in different ways, and use Instagram Layout to showcase them.
Points to Consider
Include transitions and effects to engage viewers.
Emphasizes key points with timed text
Include audio in your clips.
Use images that highlight the unique features of your products.
Keep colors consistent with your brand.
Use bright light and balanced photos.
Capture images from different angles to highlight the benefits.
Tips
For carousels, use eye-catching content on the first slide. You can also mix photos and videos to create a compelling narrative, which will help keep your audience engaged.
Captions
Once you've verified your content, it’s time to add a caption that showcases what your post is all about. Instead of making Instagram captions wordy, they come directly to the point. Ask users to hit “double-tap,” “like,” or “comment” on your content.
Points to Consider
Highlight the most important points.
Use a consistent and personal tone.
Keep it short and to the point.
Use simple and direct text to encourage visitors' action.
You can add up to 30 hashtags in the caption.
Ask questions to encourage interaction.
Tips
Remember to add hashtags before sharing your post, making it more accessible to users. Try to tag your products or add a CTA to make them easier to purchase. You can also add your business location so consumers can discover your business easily.
The next step in this Instagram audit guide is to analyze your content. Remember, successful businesses don’t share random content on Instagram. From Instagram posts to reels or live chat, your content should grab the attention of (or retain) your audience.
Content Quality
Post high-quality images and videos of your products consistently to capture people’s attention. However, try to keep your video simple and short—don’t post a long video. Ensure the quality of your photos has a consistent look and reflects your business presence on Instagram.
Points to Consider
Keep your video length less than 15 seconds.
Use Instagram features like Boomerang and Hyperlapse to create short videos.
Edit photos or videos by applying filters.
Edit or animate your shorts directly from your phone using third-party apps.
Tips
Post content regularly to stay ahead and consistent in customers' minds. To take your business to the next level, try to post at least 2–3 pieces of content per week.
Content Variety
Every post is a gateway to connecting with your targeted audience, whether it is photos, videos, reels, or carousels. Take photos of different people using your product in different ways, and use Instagram Layout to showcase them.
Points to Consider
Include transitions and effects to engage viewers.
Emphasizes key points with timed text
Include audio in your clips.
Use images that highlight the unique features of your products.
Keep colors consistent with your brand.
Use bright light and balanced photos.
Capture images from different angles to highlight the benefits.
Tips
For carousels, use eye-catching content on the first slide. You can also mix photos and videos to create a compelling narrative, which will help keep your audience engaged.
Captions
Once you've verified your content, it’s time to add a caption that showcases what your post is all about. Instead of making Instagram captions wordy, they come directly to the point. Ask users to hit “double-tap,” “like,” or “comment” on your content.
Points to Consider
Highlight the most important points.
Use a consistent and personal tone.
Keep it short and to the point.
Use simple and direct text to encourage visitors' action.
You can add up to 30 hashtags in the caption.
Ask questions to encourage interaction.
Tips
Remember to add hashtags before sharing your post, making it more accessible to users. Try to tag your products or add a CTA to make them easier to purchase. You can also add your business location so consumers can discover your business easily.
3. Evaluate Engagement
3. Evaluate Engagement
Evaluating engagement is one of the crucial steps of an Instagram audit. If your postings don’t receive great engagement, you miss out on opportunities to grow your community and increase brand awareness.
Likes and Comments
The one thing that works to boost your visibility on Instagram is evaluating when people like or comment on your posts. Instagram’s algorithm continually looks for content with a high level of engagement. More likes or comments indicate that your audience finds your post fascinating or useful.
Points to Consider
Post at the right time.
Creative captions
Use relevant hashtags.
Respond to comments
Use Instagram stories.
Collaborate with others.
Post regularly
Tips
If you want to receive more likes and comments on your post, ensure you post your content regularly. You can also ask questions of your followers and request that they tag their friends. Post your content with proper captions and hashtags to reach the targeted audience.
Follower Interaction
To check your follower interaction with your posts, you need to follow a few simple steps:
Go to the “Account” option.
Select “Switch to a Professional Account.”
Next, follow the prompts to select a category for your account and finish the setup.
Following these steps enables you to access analytics about your followers and their interactions with your content.
Points to Consider
You can run Instagram ads.
Choose the right hashtags.
Optimize your profile.
Share consistent, quality content.
Create compelling Instagram reels or stories.
Go live
Create relatable memes.
Tips
To improve follower interaction on your Instagram profile, respond to comments as soon as possible. Create interactive video content and collaborate with followers’ content.
Engagement Rate
The engagement rate provides a clear picture of how well your content is performing. You will get it by understanding how your audience is responding to your posts and whether they meet your expectations or require a change in strategy.
To calculate your engagement rate for a post, divide total engagements (likes, comments, shares, and reposts) by the total number of followers and then multiply by 100.
Points to Consider
Know your audience.
Use interactive captions and stickers.
Create compelling stories or reels.
Use carousel posts.
Collaborate with industry influencers.
Use hashtags and location tags.
Create short-form video content.
Tips
Creating engaging stories is the key to increasing overall visibility on Instagram. You can also play around with the different reel features and leverage Instagram SEO practices for a consistent and healthy engagement rate.
4. Access Your Followers
Evaluating engagement is one of the crucial steps of an Instagram audit. If your postings don’t receive great engagement, you miss out on opportunities to grow your community and increase brand awareness.
Likes and Comments
The one thing that works to boost your visibility on Instagram is evaluating when people like or comment on your posts. Instagram’s algorithm continually looks for content with a high level of engagement. More likes or comments indicate that your audience finds your post fascinating or useful.
Points to Consider
Post at the right time.
Creative captions
Use relevant hashtags.
Respond to comments
Use Instagram stories.
Collaborate with others.
Post regularly
Tips
If you want to receive more likes and comments on your post, ensure you post your content regularly. You can also ask questions of your followers and request that they tag their friends. Post your content with proper captions and hashtags to reach the targeted audience.
Follower Interaction
To check your follower interaction with your posts, you need to follow a few simple steps:
Go to the “Account” option.
Select “Switch to a Professional Account.”
Next, follow the prompts to select a category for your account and finish the setup.
Following these steps enables you to access analytics about your followers and their interactions with your content.
Points to Consider
You can run Instagram ads.
Choose the right hashtags.
Optimize your profile.
Share consistent, quality content.
Create compelling Instagram reels or stories.
Go live
Create relatable memes.
Tips
To improve follower interaction on your Instagram profile, respond to comments as soon as possible. Create interactive video content and collaborate with followers’ content.
Engagement Rate
The engagement rate provides a clear picture of how well your content is performing. You will get it by understanding how your audience is responding to your posts and whether they meet your expectations or require a change in strategy.
To calculate your engagement rate for a post, divide total engagements (likes, comments, shares, and reposts) by the total number of followers and then multiply by 100.
Points to Consider
Know your audience.
Use interactive captions and stickers.
Create compelling stories or reels.
Use carousel posts.
Collaborate with industry influencers.
Use hashtags and location tags.
Create short-form video content.
Tips
Creating engaging stories is the key to increasing overall visibility on Instagram. You can also play around with the different reel features and leverage Instagram SEO practices for a consistent and healthy engagement rate.
4. Access Your Followers
Evaluating engagement is one of the crucial steps of an Instagram audit. If your postings don’t receive great engagement, you miss out on opportunities to grow your community and increase brand awareness.
Likes and Comments
The one thing that works to boost your visibility on Instagram is evaluating when people like or comment on your posts. Instagram’s algorithm continually looks for content with a high level of engagement. More likes or comments indicate that your audience finds your post fascinating or useful.
Points to Consider
Post at the right time.
Creative captions
Use relevant hashtags.
Respond to comments
Use Instagram stories.
Collaborate with others.
Post regularly
Tips
If you want to receive more likes and comments on your post, ensure you post your content regularly. You can also ask questions of your followers and request that they tag their friends. Post your content with proper captions and hashtags to reach the targeted audience.
Follower Interaction
To check your follower interaction with your posts, you need to follow a few simple steps:
Go to the “Account” option.
Select “Switch to a Professional Account.”
Next, follow the prompts to select a category for your account and finish the setup.
Following these steps enables you to access analytics about your followers and their interactions with your content.
Points to Consider
You can run Instagram ads.
Choose the right hashtags.
Optimize your profile.
Share consistent, quality content.
Create compelling Instagram reels or stories.
Go live
Create relatable memes.
Tips
To improve follower interaction on your Instagram profile, respond to comments as soon as possible. Create interactive video content and collaborate with followers’ content.
Engagement Rate
The engagement rate provides a clear picture of how well your content is performing. You will get it by understanding how your audience is responding to your posts and whether they meet your expectations or require a change in strategy.
To calculate your engagement rate for a post, divide total engagements (likes, comments, shares, and reposts) by the total number of followers and then multiply by 100.
Points to Consider
Know your audience.
Use interactive captions and stickers.
Create compelling stories or reels.
Use carousel posts.
Collaborate with industry influencers.
Use hashtags and location tags.
Create short-form video content.
Tips
Creating engaging stories is the key to increasing overall visibility on Instagram. You can also play around with the different reel features and leverage Instagram SEO practices for a consistent and healthy engagement rate.
4. Access Your Followers
4. Access Your Followers
4. Access Your Followers
On your profile page, you’ll see your profile image and a short description of yourself. Below these, you’ll find three numbers. These show how many posts you’ve created, how many people follow you, and how many people you follow. Tap on the number that indicates “followers.”
Follower Growth
You can use Instagram “Insights” in the drop-down menu to track your follower growth and performance over time. With these insights, you can also check the engagement of your audience on specific posts, videos, reels, or stores, and even on the live video.
Points to Consider
Don’t buy followers.
Have a strong personal brand.
Create a compelling feed.
Write catchy and shareable captions with relevant keywords.
Live by the “5 likes, comments, and follows” rule.
Optimize visual content for Instagram.
Tips
Cross-promote your Instagram profile on other social handles, and look for spikes or drops in your follower count. Notice any change due to your recent content quality, promotional activities, or algorithm changes, helping to build an effective Instagram marketing strategy.
Follower Demographics
In Instagram, the follower demographic indicates a breakdown of your followers based on age, gender, location, job, industry, seniority, and company size data. The optimal demographic for Instagram ranges between 18 and 34 years old.
To access this, follow these steps:
Go to the “Insight” menu.
Look for the “Your Audience” tab; under this, you’ll find an option for “follower demographics.”
Points to Consider
Use demographic ads to create Instagram content.
Adjust your brand voice as per your target audience.
Post relevant content specific to your audience's interests and needs.
Tips
Monitoring age, gender, location, and other factors can help businesses and influencers who desire to create a lasting impression on social media. Tracking followers demographic insights helps you create more relevant content that will improve your performance.
Follower Quality
In today’s glamorous world, everybody desires to grow their Instagram followers. But sometimes, this will lead to a nightmare when you find most of these followers are inactive; they don’t have profile pictures, weird usernames, posts, or followers. Shockingly, these are either fake followers or bots. Fake followers can impact your engagement rate and damage your brand's reputation.
Points to Consider
Remove or block flagged accounts from your follower list.
Remove accounts with no photos or posts.
Remove accounts with spammy comments.
Remove accounts with a high number of posts but very few followers.
Use social media account auditing tools like Grin’s Social Auditor.
Tips
The best advice is to remove or block fake followers' accounts to maintain authentic engagement. Try to grow your followers organically through genuine interactions and providing high-quality content.
On your profile page, you’ll see your profile image and a short description of yourself. Below these, you’ll find three numbers. These show how many posts you’ve created, how many people follow you, and how many people you follow. Tap on the number that indicates “followers.”
Follower Growth
You can use Instagram “Insights” in the drop-down menu to track your follower growth and performance over time. With these insights, you can also check the engagement of your audience on specific posts, videos, reels, or stores, and even on the live video.
Points to Consider
Don’t buy followers.
Have a strong personal brand.
Create a compelling feed.
Write catchy and shareable captions with relevant keywords.
Live by the “5 likes, comments, and follows” rule.
Optimize visual content for Instagram.
Tips
Cross-promote your Instagram profile on other social handles, and look for spikes or drops in your follower count. Notice any change due to your recent content quality, promotional activities, or algorithm changes, helping to build an effective Instagram marketing strategy.
Follower Demographics
In Instagram, the follower demographic indicates a breakdown of your followers based on age, gender, location, job, industry, seniority, and company size data. The optimal demographic for Instagram ranges between 18 and 34 years old.
To access this, follow these steps:
Go to the “Insight” menu.
Look for the “Your Audience” tab; under this, you’ll find an option for “follower demographics.”
Points to Consider
Use demographic ads to create Instagram content.
Adjust your brand voice as per your target audience.
Post relevant content specific to your audience's interests and needs.
Tips
Monitoring age, gender, location, and other factors can help businesses and influencers who desire to create a lasting impression on social media. Tracking followers demographic insights helps you create more relevant content that will improve your performance.
Follower Quality
In today’s glamorous world, everybody desires to grow their Instagram followers. But sometimes, this will lead to a nightmare when you find most of these followers are inactive; they don’t have profile pictures, weird usernames, posts, or followers. Shockingly, these are either fake followers or bots. Fake followers can impact your engagement rate and damage your brand's reputation.
Points to Consider
Remove or block flagged accounts from your follower list.
Remove accounts with no photos or posts.
Remove accounts with spammy comments.
Remove accounts with a high number of posts but very few followers.
Use social media account auditing tools like Grin’s Social Auditor.
Tips
The best advice is to remove or block fake followers' accounts to maintain authentic engagement. Try to grow your followers organically through genuine interactions and providing high-quality content.
On your profile page, you’ll see your profile image and a short description of yourself. Below these, you’ll find three numbers. These show how many posts you’ve created, how many people follow you, and how many people you follow. Tap on the number that indicates “followers.”
Follower Growth
You can use Instagram “Insights” in the drop-down menu to track your follower growth and performance over time. With these insights, you can also check the engagement of your audience on specific posts, videos, reels, or stores, and even on the live video.
Points to Consider
Don’t buy followers.
Have a strong personal brand.
Create a compelling feed.
Write catchy and shareable captions with relevant keywords.
Live by the “5 likes, comments, and follows” rule.
Optimize visual content for Instagram.
Tips
Cross-promote your Instagram profile on other social handles, and look for spikes or drops in your follower count. Notice any change due to your recent content quality, promotional activities, or algorithm changes, helping to build an effective Instagram marketing strategy.
Follower Demographics
In Instagram, the follower demographic indicates a breakdown of your followers based on age, gender, location, job, industry, seniority, and company size data. The optimal demographic for Instagram ranges between 18 and 34 years old.
To access this, follow these steps:
Go to the “Insight” menu.
Look for the “Your Audience” tab; under this, you’ll find an option for “follower demographics.”
Points to Consider
Use demographic ads to create Instagram content.
Adjust your brand voice as per your target audience.
Post relevant content specific to your audience's interests and needs.
Tips
Monitoring age, gender, location, and other factors can help businesses and influencers who desire to create a lasting impression on social media. Tracking followers demographic insights helps you create more relevant content that will improve your performance.
Follower Quality
In today’s glamorous world, everybody desires to grow their Instagram followers. But sometimes, this will lead to a nightmare when you find most of these followers are inactive; they don’t have profile pictures, weird usernames, posts, or followers. Shockingly, these are either fake followers or bots. Fake followers can impact your engagement rate and damage your brand's reputation.
Points to Consider
Remove or block flagged accounts from your follower list.
Remove accounts with no photos or posts.
Remove accounts with spammy comments.
Remove accounts with a high number of posts but very few followers.
Use social media account auditing tools like Grin’s Social Auditor.
Tips
The best advice is to remove or block fake followers' accounts to maintain authentic engagement. Try to grow your followers organically through genuine interactions and providing high-quality content.
5. Examine Your Posting Strategy
5. Examine Your Posting Strategy
During your Instagram account audit, you should be careful about what you post, when you post, and the appearance of your post before posting it.
Posting Frequency
While auditing your Instagram account, one vital factor is examining your posting frequency. Only post high-quality content that is relevant to your brand and makes sense to your audience. Don’t overpost; instead, try posting a reel or story to keep your followers entertained without overwhelming them.
Points to Consider
Instagram posts: 1-2 posts per day
Instagram video: once a day
Instagram stories: 1–7 per day
Insta reels: 3-5 per day
Tips
It is advisable to post at least 2-3 times per week. The post type completely depends on your demographic followers and brand offerings. But you must try to share a minimum of 3 posts per week, whether it’s Instagram posts, short content videos, reels, carousels, or stories.
Posting Times
Many experts believe that Instagram posting time plays a significant role in engagement rates. Posting at a certain time helps marketers increase their reach, as you will get an instant response to your post. Research indicates the global average Instagram engagement rate was 6% in 2023, up slightly from the previous year.
Points to Consider
Use Instagram Insights before posting.
Track competitor posting times.
Experiment with posting at different times.
Tips
The optimum time to post on Instagram is between mid-noon and midnight, as most of the users are active during this time. Avoid posting in the early morning between 6 a.m. and 9 a.m.
Content Calendar
Analyzing the content calendar is essential for the Instagram audit. An Instagram content calendar helps in creating a plan and scheduling your content on Instagram. With this, you can outline when and what to post on your Instagram profile. Following this approach can help businesses organize their content and post consistently.
Points to Consider
Decide what to include in the content calendar.
Use Google Sheets, Microsoft Excel, or Calender apps to create a calendar.
Tips
Incorporating hashtags into your schedule posts helps organize upcoming events, holidays, and campaigns. Following these points can help you create an effective plan and post your content accordingly, helping drive engagement.
During your Instagram account audit, you should be careful about what you post, when you post, and the appearance of your post before posting it.
Posting Frequency
While auditing your Instagram account, one vital factor is examining your posting frequency. Only post high-quality content that is relevant to your brand and makes sense to your audience. Don’t overpost; instead, try posting a reel or story to keep your followers entertained without overwhelming them.
Points to Consider
Instagram posts: 1-2 posts per day
Instagram video: once a day
Instagram stories: 1–7 per day
Insta reels: 3-5 per day
Tips
It is advisable to post at least 2-3 times per week. The post type completely depends on your demographic followers and brand offerings. But you must try to share a minimum of 3 posts per week, whether it’s Instagram posts, short content videos, reels, carousels, or stories.
Posting Times
Many experts believe that Instagram posting time plays a significant role in engagement rates. Posting at a certain time helps marketers increase their reach, as you will get an instant response to your post. Research indicates the global average Instagram engagement rate was 6% in 2023, up slightly from the previous year.
Points to Consider
Use Instagram Insights before posting.
Track competitor posting times.
Experiment with posting at different times.
Tips
The optimum time to post on Instagram is between mid-noon and midnight, as most of the users are active during this time. Avoid posting in the early morning between 6 a.m. and 9 a.m.
Content Calendar
Analyzing the content calendar is essential for the Instagram audit. An Instagram content calendar helps in creating a plan and scheduling your content on Instagram. With this, you can outline when and what to post on your Instagram profile. Following this approach can help businesses organize their content and post consistently.
Points to Consider
Decide what to include in the content calendar.
Use Google Sheets, Microsoft Excel, or Calender apps to create a calendar.
Tips
Incorporating hashtags into your schedule posts helps organize upcoming events, holidays, and campaigns. Following these points can help you create an effective plan and post your content accordingly, helping drive engagement.
During your Instagram account audit, you should be careful about what you post, when you post, and the appearance of your post before posting it.
Posting Frequency
While auditing your Instagram account, one vital factor is examining your posting frequency. Only post high-quality content that is relevant to your brand and makes sense to your audience. Don’t overpost; instead, try posting a reel or story to keep your followers entertained without overwhelming them.
Points to Consider
Instagram posts: 1-2 posts per day
Instagram video: once a day
Instagram stories: 1–7 per day
Insta reels: 3-5 per day
Tips
It is advisable to post at least 2-3 times per week. The post type completely depends on your demographic followers and brand offerings. But you must try to share a minimum of 3 posts per week, whether it’s Instagram posts, short content videos, reels, carousels, or stories.
Posting Times
Many experts believe that Instagram posting time plays a significant role in engagement rates. Posting at a certain time helps marketers increase their reach, as you will get an instant response to your post. Research indicates the global average Instagram engagement rate was 6% in 2023, up slightly from the previous year.
Points to Consider
Use Instagram Insights before posting.
Track competitor posting times.
Experiment with posting at different times.
Tips
The optimum time to post on Instagram is between mid-noon and midnight, as most of the users are active during this time. Avoid posting in the early morning between 6 a.m. and 9 a.m.
Content Calendar
Analyzing the content calendar is essential for the Instagram audit. An Instagram content calendar helps in creating a plan and scheduling your content on Instagram. With this, you can outline when and what to post on your Instagram profile. Following this approach can help businesses organize their content and post consistently.
Points to Consider
Decide what to include in the content calendar.
Use Google Sheets, Microsoft Excel, or Calender apps to create a calendar.
Tips
Incorporating hashtags into your schedule posts helps organize upcoming events, holidays, and campaigns. Following these points can help you create an effective plan and post your content accordingly, helping drive engagement.
6. Audit Your Hashtags
6. Audit Your Hashtags
The Instagram audit addresses the following key questions: How relevant are your hashtags to your content? How competitive are the hashtags you use, and do they help you reach your target audience?
Hashtag Usage
Users use hashtags to find relevant content and boost engagement rates on social media. Leveraging relevant hashtags with your Instagram post helps in categorizing content and enables users to find what they’re looking for. Moreover, it helps you gain more traffic on your Instagram page and ultimately boost views, likes, comments, and shares.
Points to Consider
You should research hashtags.
Use hashtags within the niche.
Place hashtags sparingly.
Make sure your account is public.
Don’t use too many words together.
Identify hashtags used by your competitors.
Analyze hashtags to understand which one works best.
Tips
Hashtags should always start with (#) and be relevant to your brand. Keep it short and easy to remember, and limit the number of hashtags you use.
Hashtag Performance
The best way to evaluate Instagram hashtags is on your own or by using an Instagram hashtag analytics tool. This analytics tool helps in tracking
hashtag usage, identifies top trending, new, and recent hashtags within your niche, and helps you post more engaging content for your audience.
Tips
There is no one-size-fits-all approach; you just need to be aware of the most popular hashtags. How are they related to your niche? How will they reflect your brand identity and help you engage your audience?
Hashtag Research
Researching Instagram hashtags is vital for analyzing the information collected from a particular hashtag. This compilation will help you determine niche hashtags, top-rated hashtags, and new hashtags to boost engagement and expand reach.
Tips
Use hashtag analytics tools (like Insights, Instagram’s Explore page, or Hashtagify) for researching hashtags based on your specific input.
The Instagram audit addresses the following key questions: How relevant are your hashtags to your content? How competitive are the hashtags you use, and do they help you reach your target audience?
Hashtag Usage
Users use hashtags to find relevant content and boost engagement rates on social media. Leveraging relevant hashtags with your Instagram post helps in categorizing content and enables users to find what they’re looking for. Moreover, it helps you gain more traffic on your Instagram page and ultimately boost views, likes, comments, and shares.
Points to Consider
You should research hashtags.
Use hashtags within the niche.
Place hashtags sparingly.
Make sure your account is public.
Don’t use too many words together.
Identify hashtags used by your competitors.
Analyze hashtags to understand which one works best.
Tips
Hashtags should always start with (#) and be relevant to your brand. Keep it short and easy to remember, and limit the number of hashtags you use.
Hashtag Performance
The best way to evaluate Instagram hashtags is on your own or by using an Instagram hashtag analytics tool. This analytics tool helps in tracking
hashtag usage, identifies top trending, new, and recent hashtags within your niche, and helps you post more engaging content for your audience.
Tips
There is no one-size-fits-all approach; you just need to be aware of the most popular hashtags. How are they related to your niche? How will they reflect your brand identity and help you engage your audience?
Hashtag Research
Researching Instagram hashtags is vital for analyzing the information collected from a particular hashtag. This compilation will help you determine niche hashtags, top-rated hashtags, and new hashtags to boost engagement and expand reach.
Tips
Use hashtag analytics tools (like Insights, Instagram’s Explore page, or Hashtagify) for researching hashtags based on your specific input.
The Instagram audit addresses the following key questions: How relevant are your hashtags to your content? How competitive are the hashtags you use, and do they help you reach your target audience?
Hashtag Usage
Users use hashtags to find relevant content and boost engagement rates on social media. Leveraging relevant hashtags with your Instagram post helps in categorizing content and enables users to find what they’re looking for. Moreover, it helps you gain more traffic on your Instagram page and ultimately boost views, likes, comments, and shares.
Points to Consider
You should research hashtags.
Use hashtags within the niche.
Place hashtags sparingly.
Make sure your account is public.
Don’t use too many words together.
Identify hashtags used by your competitors.
Analyze hashtags to understand which one works best.
Tips
Hashtags should always start with (#) and be relevant to your brand. Keep it short and easy to remember, and limit the number of hashtags you use.
Hashtag Performance
The best way to evaluate Instagram hashtags is on your own or by using an Instagram hashtag analytics tool. This analytics tool helps in tracking
hashtag usage, identifies top trending, new, and recent hashtags within your niche, and helps you post more engaging content for your audience.
Tips
There is no one-size-fits-all approach; you just need to be aware of the most popular hashtags. How are they related to your niche? How will they reflect your brand identity and help you engage your audience?
Hashtag Research
Researching Instagram hashtags is vital for analyzing the information collected from a particular hashtag. This compilation will help you determine niche hashtags, top-rated hashtags, and new hashtags to boost engagement and expand reach.
Tips
Use hashtag analytics tools (like Insights, Instagram’s Explore page, or Hashtagify) for researching hashtags based on your specific input.
7. Analyze Instagram Stories and Reels
7. Analyze Instagram Stories and Reels
Sharing Instagram Stories or Reels is not just for entertainment but also useful for Instagram businesses worldwide. According to Hootsuite, over 500 million users watch Instagram Stories a day. With this significant number, you can imagine how Instagram Stories and Reels can be relevant for any business.
Stories Performance
Instagram Stories are temporary videos that will disappear after 24 hours. These help businesses strengthen relationships with audiences by engaging in short videos or posts relevant to their products and services. A study shows that 36% of brands use Instagram Stories for their brand promotion.
Follow these steps to evaluate Instagram Stories' performance:
Go to your Instagram app.
Tap on your profile.
Select the menu icon in the upper-right corner and search for "insights.".
Scroll down to see your tales, then click "See all.".
Now, click on any interaction to see an overview of the actions taken in your stories.
You can calculate your story engagement rate metrics by using this formula:
(# of people who viewed the first segment / # of people who viewed the last segment in your story) x 100 = %
Points to Consider
Add stickers and templates relevant to your brand.
Use Instagram Stories templates and hashtags.
Use colors that are identical to your brand.
Incorporate your brand logo.
Add music and effects.
Tips
Use interactive elements like Instagram Story Ads, polls, and questions to boost your brand reach, engagement, and conversions. You can also schedule your stories in advance using a content calendar, which will avoid posting delays.
Reels Performance
Reels are powerful tools for showcasing creativity and business-related content. A study shows that Instagram reels have an average reach rate of 30.81% by post type. They help businesses boost their brand visibility online and make money.
The best way to check your reel’s performance is to look into the Insights overview. If you want to determine how viewers react to your post, click on the “Content Interaction” tab.
Points to Consider
Create relevant and targeted videos.
High-quality video with effects
Use eye-catching thumbnails.
Write an engaging caption.
Collaborate with other creators.
Tips
It is ideal for creating short, engaging, and relevant Instagram reels that align with current trends. Remember, the reel should have a length of between 7 and 15 seconds.
Highlight Stories
Highlight stories appear in (O) on your profile, which users need to tap to view. Businesses can use these stories to create a series of their top content and mention them in highlights with specific names.
Points to Consider
Check your Highlight Stories should be organized and relevant.
Keep it simple and unique.
Use icons and a branded color palette.
Users can view your content even after 24 hours.
Tips
Update your Instagram Highlights Stories to showcase your best content or products consistently. It will help you build your brand's unique identity and profile aesthetic.
Sharing Instagram Stories or Reels is not just for entertainment but also useful for Instagram businesses worldwide. According to Hootsuite, over 500 million users watch Instagram Stories a day. With this significant number, you can imagine how Instagram Stories and Reels can be relevant for any business.
Stories Performance
Instagram Stories are temporary videos that will disappear after 24 hours. These help businesses strengthen relationships with audiences by engaging in short videos or posts relevant to their products and services. A study shows that 36% of brands use Instagram Stories for their brand promotion.
Follow these steps to evaluate Instagram Stories' performance:
Go to your Instagram app.
Tap on your profile.
Select the menu icon in the upper-right corner and search for "insights.".
Scroll down to see your tales, then click "See all.".
Now, click on any interaction to see an overview of the actions taken in your stories.
You can calculate your story engagement rate metrics by using this formula:
(# of people who viewed the first segment / # of people who viewed the last segment in your story) x 100 = %
Points to Consider
Add stickers and templates relevant to your brand.
Use Instagram Stories templates and hashtags.
Use colors that are identical to your brand.
Incorporate your brand logo.
Add music and effects.
Tips
Use interactive elements like Instagram Story Ads, polls, and questions to boost your brand reach, engagement, and conversions. You can also schedule your stories in advance using a content calendar, which will avoid posting delays.
Reels Performance
Reels are powerful tools for showcasing creativity and business-related content. A study shows that Instagram reels have an average reach rate of 30.81% by post type. They help businesses boost their brand visibility online and make money.
The best way to check your reel’s performance is to look into the Insights overview. If you want to determine how viewers react to your post, click on the “Content Interaction” tab.
Points to Consider
Create relevant and targeted videos.
High-quality video with effects
Use eye-catching thumbnails.
Write an engaging caption.
Collaborate with other creators.
Tips
It is ideal for creating short, engaging, and relevant Instagram reels that align with current trends. Remember, the reel should have a length of between 7 and 15 seconds.
Highlight Stories
Highlight stories appear in (O) on your profile, which users need to tap to view. Businesses can use these stories to create a series of their top content and mention them in highlights with specific names.
Points to Consider
Check your Highlight Stories should be organized and relevant.
Keep it simple and unique.
Use icons and a branded color palette.
Users can view your content even after 24 hours.
Tips
Update your Instagram Highlights Stories to showcase your best content or products consistently. It will help you build your brand's unique identity and profile aesthetic.
Sharing Instagram Stories or Reels is not just for entertainment but also useful for Instagram businesses worldwide. According to Hootsuite, over 500 million users watch Instagram Stories a day. With this significant number, you can imagine how Instagram Stories and Reels can be relevant for any business.
Stories Performance
Instagram Stories are temporary videos that will disappear after 24 hours. These help businesses strengthen relationships with audiences by engaging in short videos or posts relevant to their products and services. A study shows that 36% of brands use Instagram Stories for their brand promotion.
Follow these steps to evaluate Instagram Stories' performance:
Go to your Instagram app.
Tap on your profile.
Select the menu icon in the upper-right corner and search for "insights.".
Scroll down to see your tales, then click "See all.".
Now, click on any interaction to see an overview of the actions taken in your stories.
You can calculate your story engagement rate metrics by using this formula:
(# of people who viewed the first segment / # of people who viewed the last segment in your story) x 100 = %
Points to Consider
Add stickers and templates relevant to your brand.
Use Instagram Stories templates and hashtags.
Use colors that are identical to your brand.
Incorporate your brand logo.
Add music and effects.
Tips
Use interactive elements like Instagram Story Ads, polls, and questions to boost your brand reach, engagement, and conversions. You can also schedule your stories in advance using a content calendar, which will avoid posting delays.
Reels Performance
Reels are powerful tools for showcasing creativity and business-related content. A study shows that Instagram reels have an average reach rate of 30.81% by post type. They help businesses boost their brand visibility online and make money.
The best way to check your reel’s performance is to look into the Insights overview. If you want to determine how viewers react to your post, click on the “Content Interaction” tab.
Points to Consider
Create relevant and targeted videos.
High-quality video with effects
Use eye-catching thumbnails.
Write an engaging caption.
Collaborate with other creators.
Tips
It is ideal for creating short, engaging, and relevant Instagram reels that align with current trends. Remember, the reel should have a length of between 7 and 15 seconds.
Highlight Stories
Highlight stories appear in (O) on your profile, which users need to tap to view. Businesses can use these stories to create a series of their top content and mention them in highlights with specific names.
Points to Consider
Check your Highlight Stories should be organized and relevant.
Keep it simple and unique.
Use icons and a branded color palette.
Users can view your content even after 24 hours.
Tips
Update your Instagram Highlights Stories to showcase your best content or products consistently. It will help you build your brand's unique identity and profile aesthetic.
8. Review Analytics and Insights
8. Review Analytics and Insights
Instagram Insights
Leveraging Instagram's built-in analytics, you can easily track your account performance. Moreover, you can learn about your audience and pinpoint trends through relevant metrics, including engagement rate, reach, and content interactions.
To access Instagram Insights, follow these steps:
Go to your Instagram profile.
Tap the Insight action button or click on the three horizontal lines in the upper right corner and tap “Insights.”
Next, click on “Metrics” under the “Overview” section.
Tips
Focus on key metrics like engagement rates, impressions, website traffic, comments, and link clicks per post. You can also consider reach and follower growth rates while analyzing the insights.
Third-Party Tools
Consider using third-party analytic tools to help you create your Instagram account performance reports. These tools provide historical data (micro and macro) that you need to assess your Instagram marketing strategy.
Tips
Analytical tools like Sprout Social, Hootsuite, and Later can provide valuable insights. They are designed to create performance reports by tracking your metrics, regardless of your business size.
Regular Audits
Schedule regular audits to improve your strategy continually. A successful Instagram account audit helps you evaluate your business’s actual performance. It also provides insights into whether your previous strategy worked before launching your new project or campaign.
Tips
There’s no specific rule to performing an Instagram audit; it entirely depends on your company size, its objectives, tools, and KPIs of your strategy. However, you can aim for monthly or quarterly audits to stay on top of your performance.
Instagram Insights
Leveraging Instagram's built-in analytics, you can easily track your account performance. Moreover, you can learn about your audience and pinpoint trends through relevant metrics, including engagement rate, reach, and content interactions.
To access Instagram Insights, follow these steps:
Go to your Instagram profile.
Tap the Insight action button or click on the three horizontal lines in the upper right corner and tap “Insights.”
Next, click on “Metrics” under the “Overview” section.
Tips
Focus on key metrics like engagement rates, impressions, website traffic, comments, and link clicks per post. You can also consider reach and follower growth rates while analyzing the insights.
Third-Party Tools
Consider using third-party analytic tools to help you create your Instagram account performance reports. These tools provide historical data (micro and macro) that you need to assess your Instagram marketing strategy.
Tips
Analytical tools like Sprout Social, Hootsuite, and Later can provide valuable insights. They are designed to create performance reports by tracking your metrics, regardless of your business size.
Regular Audits
Schedule regular audits to improve your strategy continually. A successful Instagram account audit helps you evaluate your business’s actual performance. It also provides insights into whether your previous strategy worked before launching your new project or campaign.
Tips
There’s no specific rule to performing an Instagram audit; it entirely depends on your company size, its objectives, tools, and KPIs of your strategy. However, you can aim for monthly or quarterly audits to stay on top of your performance.
Instagram Insights
Leveraging Instagram's built-in analytics, you can easily track your account performance. Moreover, you can learn about your audience and pinpoint trends through relevant metrics, including engagement rate, reach, and content interactions.
To access Instagram Insights, follow these steps:
Go to your Instagram profile.
Tap the Insight action button or click on the three horizontal lines in the upper right corner and tap “Insights.”
Next, click on “Metrics” under the “Overview” section.
Tips
Focus on key metrics like engagement rates, impressions, website traffic, comments, and link clicks per post. You can also consider reach and follower growth rates while analyzing the insights.
Third-Party Tools
Consider using third-party analytic tools to help you create your Instagram account performance reports. These tools provide historical data (micro and macro) that you need to assess your Instagram marketing strategy.
Tips
Analytical tools like Sprout Social, Hootsuite, and Later can provide valuable insights. They are designed to create performance reports by tracking your metrics, regardless of your business size.
Regular Audits
Schedule regular audits to improve your strategy continually. A successful Instagram account audit helps you evaluate your business’s actual performance. It also provides insights into whether your previous strategy worked before launching your new project or campaign.
Tips
There’s no specific rule to performing an Instagram audit; it entirely depends on your company size, its objectives, tools, and KPIs of your strategy. However, you can aim for monthly or quarterly audits to stay on top of your performance.
The Bottom Line,
The Bottom Line,
The Instagram audit process is like a holistic review of your Instagram profile, assessing all the elements that contribute to lead generation and engagement rates. Consider it a monthly or half-yearly check of the Instagram profile to polish your page and make it more aligned with the brand.
Regardless of its importance, the audit process can be hectic and time-consuming. However, it can be made with Brand Social's audit feature. This AI-powered social media management platform provides deep insights into your Instagram strategy. The audit feature assesses your engagement and content effectiveness and provides suggestions to guide improvements.
Technology is all about simplifying the complexity of the operations, so request for a demo of Brand Social today to see how this AI-powered platform can amplify your marketing team's productivity and help you reach your SMART goals.
The Instagram audit process is like a holistic review of your Instagram profile, assessing all the elements that contribute to lead generation and engagement rates. Consider it a monthly or half-yearly check of the Instagram profile to polish your page and make it more aligned with the brand.
Regardless of its importance, the audit process can be hectic and time-consuming. However, it can be made with Brand Social's audit feature. This AI-powered social media management platform provides deep insights into your Instagram strategy. The audit feature assesses your engagement and content effectiveness and provides suggestions to guide improvements.
Technology is all about simplifying the complexity of the operations, so request for a demo of Brand Social today to see how this AI-powered platform can amplify your marketing team's productivity and help you reach your SMART goals.
The Instagram audit process is like a holistic review of your Instagram profile, assessing all the elements that contribute to lead generation and engagement rates. Consider it a monthly or half-yearly check of the Instagram profile to polish your page and make it more aligned with the brand.
Regardless of its importance, the audit process can be hectic and time-consuming. However, it can be made with Brand Social's audit feature. This AI-powered social media management platform provides deep insights into your Instagram strategy. The audit feature assesses your engagement and content effectiveness and provides suggestions to guide improvements.
Technology is all about simplifying the complexity of the operations, so request for a demo of Brand Social today to see how this AI-powered platform can amplify your marketing team's productivity and help you reach your SMART goals.
Copyright © 2024 Brandsocial. All rights reserved.
Copyright © 2024 Brandsocial. All rights reserved.